Welcome to Ignite by eStore
Selling the Occasion: How Premium Drinks Brands Win Discovery on the Digital Shelf
You are not selling bottles. You are selling occasions, gifts and moments worth marking. Yet on the digital shelf, a premium spirit and a value own-label sit side by side in the same search results, judged by the same...
Reflections on Shoptalk Europe: AI, agents and what the digital shelf now demands
This year, three of us from eStore went to Shoptalk Europe in Barcelona: myself, David Halls (our VP Sales) and Joe Gall (one of our Commercial Directors). There were multiple themes, but one that really stood out was AI....
The B2B Digital Shelf: An Overlooked Growth Channel That Deserves More Attention
B2B ecommerce across Europe now exceeds $1.3 trillion in annual gross merchandise value, growing at over 10% year on year. Wholesalers like Booker, Bestway, Metro, and Bidfood have invested heavily in their digital...
European Accessibility Act: What brands need to know about eCommerce imagery compliance
The European Accessibility Act (EAA) has been in force since June 2025. The harmonised technical standard that defines how compliance will be assessed, known as EN 301 549, is expected to be published in July 2026. Once...
From Data to Decisions: Introducing Top Actions for Today
Digital shelf analytics platforms are built to give you visibility. They track availability, content compliance, search performance, pricing, ratings, and reviews across every retailer in your portfolio. That visibility is...
Your eStore Platform Just Got Smarter: Four AI-Powered Features Now Available
Over 130 of you joined Filip Żok and Joanna Niewczas for a live walkthrough of the latest AI-powered capabilities in the eStore platform. If you missed the session or want a quick refresher, the highlights video above covers...
Why eCategory Management Is a Missed Opportunity in Online Grocery
The e-commerce industry has a habit of chasing the next thing. Over the past few years, the focus has shifted from getting the digital shelf basics right, to retail media, to AI and agentic search. Each wave brings a rush of...
ASDA Xpert: Case Studies Showing Quick Wins from Verified Retailer Data
In this video, Francis Nicholas (VP of Product) and Laura Luz (Commercial Manager) walk through five real examples of brands achieving measurable results through ASDA Xpert shortly after implementation. They share what we...
Digital Shelf Analytics for Beauty & Personal Care Brands 2026
The European beauty and personal care market is experiencing significant growth. European beauty retail sales reached €104 billion in 2024, with the UK alone generating £27.2 billion at 11% growth. Online channels now...