Amazon Prime Day took place 21-22 June 2021, an opportunity for brands to potentially win big with Prime Day deals and eager customers ready to buy. Leading up to the event, we took a deep dive at these global major...
For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert. In the e-commerce arena, Amazon receives the lion’s share of...
Five-category, price and promotions study shows the number, and depth of typical Amazon discounts stand up to Prime Day promotions. Despite the promise of massive Prime Day discounts, a month’s analysis carried out by...