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Love Me, Love My Dog

1 min read
Blog_Love_My_Dog

Leveraging customer insights on pet preferences, especially in food choices, is vital for gaining a competitive edge and fostering brand loyalty. With a wealth of user-generated content on platforms like Amazon, businesses can uncover valuable information to drive positive change.

Through the utilization of cutting-edge Natural Language Processing technology, businesses can analyze this data at scale to uncover key themes and characteristics that resonate most with their target audience. By delving into live case examples, companies can learn how to effectively translate customer feedback into actionable insights that drive positive change.

During our recent session at the firstmovr online conference, we dived into the strategies needed to not only address negative sentiment but also to leverage customer preferences to build lasting loyalty. Understanding why shoppers choose your brand over others is essential for maintaining a competitive advantage in the market.

If you missed our informative 30-minute session, be sure to watch it now to discover how harnessing the Voice of the Customer can transform your business strategy.

Today's pet-loving shoppers are vocal when it comes to sharing their pet's likes and dislikes, particularly when it comes to food. There is a vast amount of user-generated content on Amazon alone, and it's a treasure trove of insights. With live case examples, using the latest in Natural Language Processing technology, we will show you how data can be mined at scale to extract the priceless insights that identify the most popular themes and the characteristics your shoppers like or dislike most.

Our recent session at the firstmovr online conference includes:

  • How to quickly translate the Voice of the Customer into actionable insights
  • The strategies that will turn negative sentiment around and build loyalty
  • Why shoppers really prefer your brand over others and how to use this to your competitive advantage

If you missed our 30 minute session you can watch it here now.

Shazia Amin
Shazia Amin
Head of Insights

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