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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
Francis Nicholas - Francis Nicholas Francis Nicholas
8 min

European Accessibility Act: What brands need to know about eCommerce imagery compliance

The European Accessibility Act (EAA) has been in force since June 2025. The harmonised technical standard that defines how compliance will be assessed, known as EN 301 549, is expected to be published in July 2026. Once...

Filip Zok - Filip Zok Filip Zok
5 min

From Data to Decisions: Introducing Top Actions for Today

Digital shelf analytics platforms are built to give you visibility. They track availability, content compliance, search performance, pricing, ratings, and reviews across every retailer in your portfolio. That visibility is...

Filip Zok - Filip Zok Filip Zok
3 min

Your eStore Platform Just Got Smarter: Four AI-Powered Features Now Available

Over 130 of you joined Filip Żok and Joanna Niewczas for a live walkthrough of the latest AI-powered capabilities in the eStore platform. If you missed the session or want a quick refresher, the highlights video above covers...

David Halls - David Halls David Halls
7 min

Why eCategory Management Is a Missed Opportunity in Online Grocery

The e-commerce industry has a habit of chasing the next thing. Over the past few years, the focus has shifted from getting the digital shelf basics right, to retail media, to AI and agentic search. Each wave brings a rush of...

Francis Nicholas - Francis Nicholas Francis Nicholas
1 min

ASDA Xpert: Case Studies Showing Quick Wins from Verified Retailer Data

In this video, Francis Nicholas (VP of Product) and Laura Luz (Commercial Manager) walk through five real examples of brands achieving measurable results through ASDA Xpert shortly after implementation. They share what we...

Shazia Amin - Head of Insights Shazia Amin
14 min

Digital Shelf Analytics for Beauty & Personal Care Brands 2026

The European beauty and personal care market is experiencing significant growth. European beauty retail sales reached €104 billion in 2024, with the UK alone generating £27.2 billion at 11% growth. Online channels now...

Filip Zok - Filip Zok Filip Zok
5 min

Content Benchmark: Competitive Intelligence for Your Digital Shelf Content

How does your product content compare to the competition? Now you can find out. Every week, I speak with brands who ask the same question: "Our content scores look good, but are they good enough?" Until now, eStore's content...

Francis Nicholas - Francis Nicholas Francis Nicholas
14 min

Digital Shelf Analytics for Home & DIY Brands 2025

The European Home & DIY market represents one of the most complex digital shelf environments for brand manufacturers. With the sector valued at €148 billion and online sales projected to reach €31 billion by 2027, brands...

David Halls - David Halls David Halls
16 min

Digital Shelf Analytics for Beverages and Alcohol Brands: Complete Guide 2025

The UK's £1.3 billion online alcohol market presents significant opportunities for brands willing to master its unique complexities. With the UK ranking as the world's third-largest alcohol ecommerce market after the US and...