Unifying ecommerce Expertise for a Global Cosmetics Giant
Learn how we assisted a global cosmetic brand in boosting their ecommerce performance by 27%.
About the brand and its challenges
The customer is a major player within the global cosmetics industry, known for its innovative beauty and haircare solutions. With diverse teams spread across multiple markets, the company faced challenges in unifying their e-commerce expertise and aligning their online sales strategies.
Inconsistent ecommerce expertise across teams and markets leading to disconnected strategies.
Limited knowledge exchange and collaboration between different teams due to a lack of communication and interaction.
A desire among some markets to understand the ecommerce landscape better and gain insights into competitor activities.
Underutilization of advanced ecommerce tools in some markets despite their availability.
Our cooperation
Recognizing the diverse challenges, we designed a comprehensive plan focused on unifying ecommerce expertise, enhancing collaboration, and leveraging competitive insights for growth. We implemented a series of educational workshops and interactive sessions to bridge the knowledge gap between different teams. These sessions highlighted the latest trends in ecommerce and demonstrated the effective use of advanced ecommerce tools. We introduced a platform to foster regular interaction and knowledge exchange between different teams, ensuring they were aware of each other’s activities and could learn from each other’s experiences. Additionally, we provided market-specific competitor analysis to the teams eager to understand their industry better. This empowered them to make informed strategic decisions and enhance their ecommerce performance.
