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Enhancing Strategic Focus for a Leading Toy Brand Across 50+ Global Markets
Discover how we assisted a global toy brand in unifying their operations across 50 markets worldwide.
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About the brand and its challenges
The customer is a major global toy manufacturer with a vast and diverse product range spanning across 50+ international markets. With a portfolio of over 1,000 SKUs, the brand is widely recognized and operates in numerous strategic product areas catering to different age groups, activities, and types of toys.
No consistent data Management model for products
Limited ability to decide whichproducts needed attention
Complex way of drawing conclusions and Identifying opportunities for growth
The manual analysis of the data was onerous, and these challenges made it difficult for the brand to bring strategic focus to their operations. These resulted in a slower decision making process and made it challenging for the brand to optimize their product portfolio to meet the evolving needs of their customers.
