Frequently Asked Questions

We help brands maximise their digital shelf performance across online retail channels. Think of us as your eyes and ears across the digital retail landscape - we track how your products appear, perform, and compete across thousands of retail websites. Our platform delivers the insights and actions you need to improve product visibility, increase conversion rates, and ultimately drive more sales through your online retail partners.

Unlike many competitors who've been acquired by larger groups, we're independent - which means we're completely client-focused and can innovate based on your actual needs. We combine 99.7% data accuracy (compared to the industry standard of around 95%) with a genuinely collaborative approach. Our clients tell us we're more like an extension of their team than a typical technology provider. Plus, we're the only provider with direct retailer data integration (starting with ASDA), giving you insights that traditional scraping methods simply can't provide.

Absolutely. Whether you're just starting your digital shelf journey or looking to upgrade from manual processes, we'll meet you where you are. Our platform is designed to be intuitive, and we provide comprehensive onboarding and support. Many of our most successful clients started with limited digital shelf experience and now use our data to drive strategic decisions and even set KPIs with monetary bonuses tied to digital shelf performance.

You'll get comprehensive visibility across all the fundamentals that drive online sales:

• Product availability and out-of-stock tracking
• Content quality scores and gap analysis
• Pricing and promotional activity monitoring
• Search visibility and ranking positions
• Ratings and reviews analysis
• Retail media performance tracking
• Competitor benchmarking across your categories

But here's what matters most - we don't just give you data. We transform it into clear, prioritised actions that tell you exactly what to fix first to maximise your sales impact.

We maintain 99.7% data accuracy across our platform. That might sound like a small difference from competitors who claim 95%, but when you're tracking hundreds of products across multiple retailers daily, that 4.7% difference is massive. It's the difference between making confident decisions and second-guessing your data. Brands like BSH chose us specifically because they rely on our data accuracy for critical business decisions.

Yes, and this is where we truly shine. We adapt our platform to speak your language - literally. Whether you call it RSP, EGP, or something else entirely, we'll configure the platform to match your terminology. Many of our clients have their own naming conventions and internal processes that we mirror in the platform. We believe your analytics platform should fit your way of working, not the other way round.

We're actively rolling out AI-powered capabilities that do the heavy lifting for you. Instead of drowning in dashboards, you'll see clear daily action plans and AI-generated insights that tell you exactly what needs attention. We're moving fast in this area because we've heard loud and clear from clients - you want the "so what?" not just the data.

Typically, we can have you live with initial retailers and categories within 2-4 weeks. The timeline depends on the complexity of your requirements - number of markets, retailers, and SKUs. We've refined our onboarding process over 15 years, so we know how to get you seeing value quickly whilst ensuring everything's set up properly for long-term success.

You'll work with a dedicated customer success manager who understands your business objectives and helps you get maximum value from the platform. We provide comprehensive onboarding, regular training sessions, and ongoing support to ensure your team feels confident using our tools. As one client put it: "Working with eStore feels different. They create personalised experiences that build genuine relationships focused on your success." We're here when you need us, with the right balance of support and self-service resources.

Yes, through what we call eStore Expert services. This might include custom analysis, consultancy on e-category management strategies, or help with specific challenges like retail media optimisation. However, we're careful to distinguish between platform capabilities and consultancy - we're primarily a technology company that happens to have deep expertise, not the other way round.

We track over 3,000 retail websites across 70+ markets globally. Coverage varies by category and region, but we're constantly expanding based on client needs. During our initial conversation, we'll map out exactly which retailers matter most to your business and confirm our coverage. If there are gaps, we'll be transparent about them and discuss how to address them.

You'll have clear packages based on the scope of tracking you need. We'll discuss your specific requirements - number of retailers, markets, SKUs, and service level - and provide a tailored proposal. No hidden costs, no surprise add-ons.

Not at all. We've helped dozens of brands transition from other providers (or from manual processes). We'll work with you to ensure continuity of tracking and help you maintain historical trending where possible. Many clients tell us the switch was easier than expected, and they wished they'd done it sooner.

Yes, we offer pilot programmes for qualified prospects. This gives you a chance to experience our data quality, platform capabilities, and customer service first-hand. We're confident that once you see the difference, you'll understand why brands like Brown Forman, Remy Cointreau, Philips, BSH, and De'Longhi have been with us for years.

E-category management is about thinking beyond your own products to help retailers improve the entire category shopping experience online. It's the digital evolution of traditional category management. Why should you care? Because retailers increasingly want partners who can help grow categories, not just push their own products. We give you the tools and insights to have those strategic conversations, positioning you as a valuable partner rather than just another supplier.

Our data gives you a shared language with retailers. Instead of opinions, you have facts. You can show them exactly where there are opportunities to improve the category, reduce friction in the shopping journey, and ultimately drive more sales for everyone. We're pioneering direct partnerships with retailers to create better outcomes for both brands and retailers - giving you access to insights that traditional analytics simply can't provide.

We're investing heavily in three areas: AI-powered insights and automation (turning data into clear actions), enhanced retail media analytics (helping you optimise your fastest-growing marketing channel), and deeper retailer integrations (following our ASDA model). We actively involve our clients in shaping our roadmap - your challenges become our development priorities.