In today's digital marketplace, visibility is everything. With up to 93% of shopper journeys beginning with search in some categories, and 75% of shoppers never venturing beyond the first page of results, mastering e-commerce search visibility has become crucial for brands' success. That's why we're excited to announce the launch of Search Navigator, a powerful new upgrade to eStoreCheck that transforms how brands manage their digital shelf presence.
Why Should You Care About Search Performance?
The math is compelling: organic search delivers up to 16 times better ROI than paid search in the long term. But here's the challenge - managing search visibility has become increasingly complex. Let's look at what brands are up against:
- Complex Algorithms: Every e-retailer uses their own unique search algorithm. It's like trying to solve multiple puzzles simultaneously, each with its own rules.
- Scale Challenges: Picture managing hundreds of products across numerous e-retailers globally. It's like conducting an orchestra where every instrument plays by different sheet music.
- Content Adaptation: Creating one-size-fits-all content and simply translating it isn't enough anymore. Each e-retailer's search engine has its own preferences and requirements.
- Competitive Blind Spots: Many brands miss out on monitoring their performance against their direct "visibility competitors" for specific keywords.
- Investment Efficiency: Even substantial investments in sponsored products can fall short without proper ROI tracking and strategic placement.
Introducing Search navigator: Your command center for search excellence
Search navigator represents a significant leap forward in search visibility management, offering brands a comprehensive suite of tools to optimize their digital presence. This free upgrade for all eStore check subscribers brings several game-changing features:
- Redesigned Search Top-Level Reporting.
Gain instant clarity with top-level search performance reports, including store and keyword weighting for a precise understanding of your brand’s current position and emerging trends. - E-Retailer Overview with Action Shortcuts.
Access quick insights and immediate task recommendations to close visibility gaps and seize growth opportunities per specific e-retailer. - SKU-level suggestions on position improvement.
Get easy to understand hints on your product strengths and weaknesses measured against its competitors per KW (per e-retailer), so you can immediately take best actions to grow its position.
Getting Started
Ready to transform your search visibility? As an eStoreCheck subscriber, you can access Search navigator right now through your dashboard. Simply log in and start exploring these powerful new features.
In today's digital marketplace, being visible isn't enough - you need to be found when it matters most. Search navigator turns the complexity of e-commerce search optimization into your competitive advantage. It's not just about more eyes on your products; it's about turning those eyes into buys.
If you need support to improve your understanding, please reach out to your Client Success Partner, who will ensure you completely grasp everything.
