COVID-19 has brought offline shoppers online, many of them experiencing “Add to Basket” for the first time. What are their expectations and how can brands ensure they build loyalty with new online customers while meeting changes in demand?
Sharing some of their Amazon and Walmart sales strategies, learn how Bacardi and Coca-Cola geared up to gain share of category sales while ensuring they build loyalty and long term engagement.
Speakers
Simon Miles
Global Customer Director for Walmart International, Coca-Cola
Tjalling Simoons
Director, Bacardi - Germany & Alps
Marta Lacka
Global Innovation Director, eStoreBrands
Marc Baker
Founder, Tyde