Amazon Prime Big Deal Days 2023 - October - Toys & Games

Just how big of a deal was Amazon Prime Big Deal Days?

eStoreBrands tracked the activities and data across three markets – U.S., U.K. and Germany – to provide a data recap and high-level insights. We offer some “Pro Tips” to help brands excel on the digital shelf during these key seasonal and promotional events.

Find out which Toys & Games brands won. How aggressive they got with their deals and discounts. And what strategies and activations proved successful during this unofficial kickoff to the 2023 holiday season.

Contents:

1. Deals and Discounts: Hype or happening?
2. Search and Visibility: How discoverable was your brand?
3. Winning Brands: Who dominated the Best Sellers list?
4. Strategies that work during Amazon events
5. Watchouts to protect your investment

Sample of what’s inside…