Which Beauty brands won Prime Day? Which products saw the biggest moves up the Best Sellers list? What activations were used to get them there?

Amazon Prime Day 2023 was the biggest one yet in the retailer’s history. The two-day shopping extravaganza saw Amazon’s U.S. eCommerce sales up 6.1% vs. a year ago to reach $12.7 billion, according to Adobe Analytics.

Beauty was one of Amazon’s top 3 categories on Prime Day, and it’s easy to see why. Our research shows that 54% of the deals in Beauty & Personal Care were for 30% off or more, with almost a third (32%) at 40% off or better.

We tracked Prime Day activities and studied the data. This category recap highlights 5 things that stood out in Beauty & Personal Care on Prime Day 2023.

Download the report to learn: 

• Which brands owned the Best Sellers list on Prime Day
• Which products saw the biggest increase in the Best Sellers ranking
• The average discount and range of discounts on Prime Day
• Top searched keywords in Beauty on Prime Day
• Strategies & activations used by the top Beauty brands