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Prime Day Pulse 2023 - Home and Kitchen

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This case study is available for download Download PDF

Which Home & Kitchen brands won Prime Day? Which products saw the biggest moves up the Best Sellers list? What activations were used to get them there?

Amazon Prime Day 2023 was the biggest one yet in the retailer’s history. The two-day shopping extravaganza saw Amazon’s U.S. eCommerce sales up 6.1% vs. a year ago to reach $12.7 billion, according to Adobe Analytics.

The range of promotions found in Home & Kitchen synched up with the overall average across the 12 categories we analyzed on Prime Day. But steep deals were to be had with several top Home & Kitchen brands offering discounts of 40% or better.

We tracked Prime Day activities and studied the data. This category recap highlights 5 things that stood out in Home & Kitchen on Prime Day 2023.

Download the report to learn: 

  • Which brands owned the Best Sellers list on Prime Day
  • Which products saw the biggest increase in the Best Sellers ranking
  • The average discount and range of discounts on Prime Day
  • Top searched keywords in Home & Kitchen on Prime Day
  • Strategies & activations used by the top Home & Kitchen brands