Which Pet Supplies brands won Prime Day? Which products saw the biggest moves up the Best Sellers list? What activations were used to get them there?

Amazon Prime Day 2023 was the biggest one yet in the retailer’s history. The two-day shopping extravaganza saw Amazon’s U.S. eCommerce sales up 6.1% vs. a year ago to reach $12.7 billion, according to Adobe Analytics.

Our research revealed that Prime Day deals in the Pet Supplies category averaged 28% off in the U.S., on the low end of the categories we analyzed.

We tracked Prime Day activities and studied the data. This category recap highlights 5 things that stood out in Pet Supplies on Prime Day 2023.

Download the report to learn: 

• Which brands owned the Best Sellers list on Prime Day
• Which products saw the biggest increase in the Best Sellers ranking
• The average discount and range of discounts on Prime Day
• Top searched keywords in Pet Supplies on Prime Day
• Strategies & activations used by the top Pet Supplies brands