<img alt="" src="https://secure.peak2poem.com/196389.png" style="display:none;">

Winning the Amazon Best Seller Rank

This case study is available for download Download PDF

To be a Best Seller on Amazon you need to be selling the most products in your category. However, as with all of Amazon’s algorithms, improving your Best Seller Rank is not as simple as it sounds.

Getting the Amazon Best Seller badge is increasingly becoming a hallmark of success for brands on Amazon. As the global marketplace becomes more sophisticated - and more saturated - increasing your Best Seller Rank and winning the Best Seller badge is one of the primary ways to stand out from the sponsored products and competitor brands that dominate the first page - the place where most shoppers make a purchase.

This eBook is here to demystify Amazon’s Best Seller Rank and answer questions like:

  • How is Amazon Best Seller Rank calculated?
  • What does it mean to be an Amazon Best Seller?
  • How easy is it to change your Best Seller Rank?
  • What are the best strategies for getting the Amazon Best Seller badge?
  • What is the difference between the Best Seller badge and the Amazon choice badge?


Improving your Best Seller Rank is one of the key benchmarks for brands wanting to benefit from Amazon’s extraordinary global retail dominance. But with so many brands competing for the top spot, it’s easy to get lost in the sheer size of the task. Success is a matter of having the right data, the right priorities, and the lean thinking to iterate and adapt.

Download the eBook to learn our top strategies for increasing your Best Seller Rank and gaining that coveted Best Seller badge for your products.