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With £18 billion worth of products losing promotional visibility due to HFSS regulations, brands are faced with a critical question: how can they thrive in this new environment? In this video, we explore the essential strategies brands can adopt to not just survive, but excel during this transition. While many are still grappling with compliance challenges, forward-thinking brands are seizing the moment to invest in organic search optimization. Discover why a mere 1% improvement in search rankings can yield a staggering 4% increase in sales. With the top three search positions capturing around 70% of clicks, optimizing your presence has never been more crucial. Key takeaways from this video include: - Insight into how HFSS regulations are reshaping the promotional landscape. - Strategies for maintaining market share without conventional promotions. - The importance of organic search optimization and its direct impact on sales. - A preview of our newly published guide, "Winning in the HFSS Era," which outlines five critical strategies and provides real-world examples from successful brands and category leaders. This isn’t just about compliance; it’s an opportunity for strategic category management. Learn how to map demand shifts, optimize your portfolio, and build partnerships tailored to retailer-specific insights. For further insights and detailed strategies, check out our article on Winning with e-category Management in the HFSS Era, linked in the comments below. 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Retail_visuals_illu_32026-07-02https://estorebrands.com/ignite/ratings-reviews-deepening-engagement-building-confidence-and-increasing-saleshttps://estorebrands.com/hubfs/james_russel.jpgjames_russeljames_russelhttps://estorebrands.com/hubfs/esa-marc-baker-2_v2.pngesa-marc-baker-2_v2esa-marc-baker-2_v2https://estorebrands.com/hubfs/Ignite_logo_v2_Obszar%20roboczy%201%20kopia%205.pngIgnite_logo_v2_Obszar roboczy 1 kopia 5Ignite_logo_v2_Obszar roboczy 1 kopia 5https://estorebrands.com/hubfs/lukas-1.pnglukas-1lukas-1https://estorebrands.com/hubfs/New_Logo_ESTORE-03.pngNew_Logo_ESTORE-03New_Logo_ESTORE-03https://estorebrands.com/hubfs/Screenshot%202025-07-08%20at%2014.39.43.pngScreenshot 2025-07-08 at 14.39.43Screenshot 2025-07-08 at 14.39.432025-07-29https://estorebrands.com/homehttps://estorebrands.com/hubfs/asda-xpert-case-study-examples.mp4/medium.jpgASDA Xpert Case Study ExamplesUnlock the potential of your brand with ASDA Expert, a game-changing platform that's revolutionising e-commerce partnerships. Launched in late summer 2025, ASDA Expert provides brands with direct access to ASDA's own data, enabling quick identification and implementation of opportunities that drive immediate returns on investment. In this video, we dive into case studies showcasing the results achieved through ASDA Expert's insights. With specific examples across various categories, we illustrate how data-driven strategies can elevate product visibility, optimise search rankings, and enhance conversion rates. Key highlights include: - A packaged food brand recovers £427,000 in annualised benefits after boosting organic search rankings for their top SKU. - A cleaning product sees a 101,000-pound increase in sales by improving its discoverability and search ranking. - An analysis of dairy products reveals untapped upsell opportunities, leading to a £382,000 in potential revenue. These examples emphasise the power of actionable insights that ASDA Expert delivers, enabling brands to act swiftly and effectively in a competitive landscape. Viewers will gain valuable takeaways: - The importance of leveraging data for e-commerce success. - Strategies for enhancing product visibility and increasing sales. - Insights on navigating the evolving retail environment and capitalizing on available opportunities. If you're selling through ASDA, now is the time to harness the full potential of your brand. Join us to explore how ASDA Expert can transform your digital shelf performance and drive significant growth for your business. Let's discuss the future of your brand today.https://estorebrands.com/hubfs/asda-xpert-case-study-examples.mp4441nonoDataInsightsDigitalShelfAnalyticsEcommerceOptimizationASDAExpertBrandVisibilitySalesGrowthhttps://estorebrands.com/hubfs/Videos/EAA%20Webinar_reel%203.mp4/medium.jpgEAA Webinar_reel 3EAA Webinar_reel 3https://estorebrands.com/hubfs/Videos/EAA%20Webinar_reel%203.mp4617nonohttps://estorebrands.com/hubfs/eCatMan_animations_subtittles_final.mp4/medium.jpgeCatMan_animations_subtittles_finaleCatMan_animations_subtittles_finalhttps://estorebrands.com/hubfs/eCatMan_animations_subtittles_final.mp4230nonohttps://estorebrands.com/hubfs/eStore%20Brands%20Home%20Page%20Platform%20Video.mp4/medium.jpgeStore Brands Home Page Platform VideoUnlock the potential of your inventory management with our comprehensive software tutorial. This video offers an in-depth look at a powerful platform designed for data analysis and optimization, focused on enhancing your competitive edge. In this tutorial, we will cover: - **User Interface Features**: Explore intuitive elements such as charts, dropdown menus, and search fields that streamline your workflow. Learn how to navigate the software efficiently to access essential information. - **Content Optimization**: Discover techniques for optimizing your product listings to improve visibility and engagement. Understand the importance of presenting detailed performance metrics that drive sales growth. - **Search Calibrations**: Gain insights into advanced search functionalities that allow for precise data retrieval, ensuring you have the right information at your fingertips when you need it. - **Competitive Advantage Analytics**: Learn how the software provides analytics to assess your market position and performance against competitors, empowering you to make informed decisions. Key takeaways from this video include: - Effective navigation of the software interface for improved productivity. - Strategies to enhance product visibility and conversion rates through data-driven optimizations. - Understanding analytics that can drive strategic business decisions. Join us as we delve into the features that can transform your inventory management and data analysis processes, making your operations more efficient and effective. 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5https://estorebrands.com/hubfs/2020-07-13-blog-ratings-winwin_v1a.jpg2020-07-13-blog-ratings-winwin_v1a2020-07-13-blog-ratings-winwin_v1a2025-07-29https://estorebrands.com/ignite/ai-in-digital-commerce-what-dcgs-benchmark-reveals-about-hype-versus-realityhttps://estorebrands.com/hubfs/Highlights_reel.mp4/medium.jpgAgentic Commerce: Why Manufacturers Must Master Digital FirstIn the rapidly evolving landscape of AI in manufacturing, many companies are still grappling with the gap between ambition and actual implementation. This video dives into our benchmarking study, revealing the stark reality behind the buzzwords often heard at industry events. Key insights include: - **AI Conversations vs. Reality**: While nearly all manufacturers are discussing AI, only about 30% have implemented any measurable AI capabilities. A mere 5% are deriving tangible value from their AI initiatives. - **The Importance of Data**: Implementing AI solutions without addressing underlying data issues can exacerbate existing problems. Businesses must focus on creating a solid data foundation to truly benefit from AI. - **Focus on Efficiency vs. Growth**: Many manufacturers are prioritising efficiency gains from AI. However, the significant growth opportunities lie in how AI can drive demand generation and conversion. - **Agentic Commerce**: While still in its infancy, the video discusses the potential of agentic commerce and the necessity for companies to master digital commerce before venturing into this area. - **Organizational Capability**: Success with AI hinges not on the technology itself but on the organization’s capability, including skilled personnel, effective processes, and a willingness to adapt. 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With a focus on the gap between AI expectations and reality, Gregor will share critical insights on: - The strategic foundations necessary for successful AI implementation, including data governance and technology. - The operational structures that support effective AI use, such as partnerships and processes. - The functional applications of AI in marketing and commercial contexts, emphasizing the importance of integrating AI into existing workflows. Key takeaways include: - An understanding of the disparity between AI discussions and tangible capabilities within organizations. - Insights into the barriers to AI success, particularly the challenges surrounding data structure and governance. - Recommendations for manufacturers to build a solid framework that maximizes AI benefits while fostering trust and collaboration. This webinar is designed for professionals seeking to navigate the complexities of AI in digital commerce. 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5https://estorebrands.com/hubfs/Animation_2.gifAnimation_2Animation_22026-01-14https://estorebrands.com/ignite/asda-xpert-case-studies-showing-quick-wins-from-verified-retailer-datahttps://estorebrands.com/hubfs/asda-xpert-case-study-examples.mp4/medium.jpgASDA Xpert Case Study ExamplesUnlock the potential of your brand with ASDA Expert, a game-changing platform that's revolutionising e-commerce partnerships. Launched in late summer 2025, ASDA Expert provides brands with direct access to ASDA's own data, enabling quick identification and implementation of opportunities that drive immediate returns on investment. In this video, we dive into case studies showcasing the results achieved through ASDA Expert's insights. With specific examples across various categories, we illustrate how data-driven strategies can elevate product visibility, optimise search rankings, and enhance conversion rates. Key highlights include: - A packaged food brand recovers £427,000 in annualised benefits after boosting organic search rankings for their top SKU. - A cleaning product sees a 101,000-pound increase in sales by improving its discoverability and search ranking. - An analysis of dairy products reveals untapped upsell opportunities, leading to a £382,000 in potential revenue. These examples emphasise the power of actionable insights that ASDA Expert delivers, enabling brands to act swiftly and effectively in a competitive landscape. Viewers will gain valuable takeaways: - The importance of leveraging data for e-commerce success. - Strategies for enhancing product visibility and increasing sales. - Insights on navigating the evolving retail environment and capitalizing on available opportunities. If you're selling through ASDA, now is the time to harness the full potential of your brand. Join us to explore how ASDA Expert can transform your digital shelf performance and drive significant growth for your business. Let's discuss the future of your brand today.https://estorebrands.com/hubfs/asda-xpert-case-study-examples.mp4441nonoDataInsightsDigitalShelfAnalyticsEcommerceOptimizationASDAExpertBrandVisibilitySalesGrowthhttps://estorebrands.com/hubfs/Ignite_logo_v2_Obszar%20roboczy%201%20kopia%205.pngIgnite_logo_v2_Obszar roboczy 1 kopia 5Ignite_logo_v2_Obszar roboczy 1 kopia 5https://estorebrands.com/hubfs/NEW_Blog_hero_images3_Asda_Xpert_collaboration.pngNEW_Blog_hero_images3_Asda_Xpert_collaborationNEW_Blog_hero_images3_Asda_Xpert_collaborationhttps://estorebrands.com/hubfs/FN%20May24.jpegFN May24FN May242026-01-16https://estorebrands.com/ignite/ignite/premium-drinks-content-discovery-digital-shelfhttps://estorebrands.com/hubfs/Ignite_logo_v2_Obszar%20roboczy%201%20kopia%205.pngIgnite_logo_v2_Obszar roboczy 1 kopia 5Ignite_logo_v2_Obszar roboczy 1 kopia 5https://estorebrands.com/hubfs/NEW%20Blog_Featured_Images-1.pngNEW Blog_Featured_Images-1NEW Blog_Featured_Images-1https://estorebrands.com/hubfs/FN%20May24.jpegFN May24FN May24https://estorebrands.com/hubfs/How%20Premium%20Drinks%20Brands%20Win%20Discovery_2-02.pngHow Premium Drinks Brands Win Discovery_2-02How Premium Drinks Brands Win Discovery_2-02https://estorebrands.com/hubfs/NEW%20Blog_Featured_Images_Reflections%20on%20Shoptalk%20Europe.pngNEW Blog_Featured_Images_Reflections on Shoptalk EuropeNEW Blog_Featured_Images_Reflections on Shoptalk Europehttps://estorebrands.com/hubfs/NEW_Blog_hero_images4-2.pngNEW_Blog_hero_images4-2NEW_Blog_hero_images4-2https://estorebrands.com/hubfs/How%20Premium%20Drinks%20Brands%20Win%20Discovery_1.gifHow Premium Drinks Brands Win Discovery_1How Premium Drinks Brands Win Discovery_1https://estorebrands.com/hubfs/NEW%20Blog_Featured_Images-2.pngNEW Blog_Featured_Images-2NEW Blog_Featured_Images-2https://estorebrands.com/hubfs/How%20Premium%20Drinks%20Brands%20Win%20Discovery_2-03.pngHow Premium Drinks Brands Win Discovery_2-03How Premium Drinks Brands Win Discovery_2-03https://estorebrands.com/hubfs/How%20Premium%20Drinks%20Brands%20Win%20Discovery_2-01.pngHow Premium Drinks Brands Win Discovery_2-01How Premium Drinks Brands Win Discovery_2-01https://estorebrands.com/hubfs/David%20Halls%203-1.pngDavid Halls 3-1David Halls 3-12026-06-22https://estorebrands.com/ignite/private-label-productshttps://estorebrands.com/hubfs/Ignite_logo_v2_Obszar%20roboczy%201%20kopia%205.pngIgnite_logo_v2_Obszar roboczy 1 kopia 5Ignite_logo_v2_Obszar roboczy 1 kopia 5https://estorebrands.com/hubfs/Shazia_Amin%20portrair.jpgShazia_Amin portrairShazia_Amin portrairhttps://estorebrands.com/hubfs/NEW_Blog_hero_images3_Private_Label_Revolution.pngNEW_Blog_hero_images3_Private_Label_RevolutionNEW_Blog_hero_images3_Private_Label_Revolutionhttps://estorebrands.com/hubfs/NEW%20Blog_Featured_Images_Prime_day_2023_winners.pngNEW Blog_Featured_Images_Prime_day_2023_winnersNEW Blog_Featured_Images_Prime_day_2023_winners2025-07-29https://estorebrands.com/thank-youhttps://estorebrands.com/hubfs/G2/users-love-us.pngusers-love-ususers-love-ushttps://estorebrands.com/hubfs/eStore%20Brands%20NEW-13.pngeStore Brands NEW-13eStore Brands NEW-13https://estorebrands.com/hubfs/G2/RetailIntelligence_HighPerformer_HighPerformer.pngRetailIntelligence_HighPerformer_HighPerformerRetailIntelligence_HighPerformer_HighPerformerhttps://estorebrands.com/hubfs/G2/medal.pngmedalmedalhttps://estorebrands.com/hubfs/Maximise_performance_yellow.pngMaximise_performance_yellowMaximise_performance_yellow2025-10-21https://estorebrands.com/ignite/10-factors-that-influence-search-rank-sales-performance-on-amazonhttps://estorebrands.com/hubfs/Ignite_logo_v2_Obszar%20roboczy%201%20kopia%205.pngIgnite_logo_v2_Obszar roboczy 1 kopia 5Ignite_logo_v2_Obszar roboczy 1 kopia 5https://estorebrands.com/hubfs/blog-amazon-search-performance-study.jpgblog-amazon-search-performance-studyblog-amazon-search-performance-study2025-07-29https://estorebrands.com/ignitehttps://estorebrands.com/hubfs/asda-xpert-case-study-examples.mp4/medium.jpgASDA Xpert Case Study ExamplesUnlock the potential of your brand with ASDA Expert, a game-changing platform that's revolutionising e-commerce partnerships. Launched in late summer 2025, ASDA Expert provides brands with direct access to ASDA's own data, enabling quick identification and implementation of opportunities that drive immediate returns on investment. In this video, we dive into case studies showcasing the results achieved through ASDA Expert's insights. With specific examples across various categories, we illustrate how data-driven strategies can elevate product visibility, optimise search rankings, and enhance conversion rates. Key highlights include: - A packaged food brand recovers £427,000 in annualised benefits after boosting organic search rankings for their top SKU. - A cleaning product sees a 101,000-pound increase in sales by improving its discoverability and search ranking. - An analysis of dairy products reveals untapped upsell opportunities, leading to a £382,000 in potential revenue. These examples emphasise the power of actionable insights that ASDA Expert delivers, enabling brands to act swiftly and effectively in a competitive landscape. Viewers will gain valuable takeaways: - The importance of leveraging data for e-commerce success. - Strategies for enhancing product visibility and increasing sales. - Insights on navigating the evolving retail environment and capitalizing on available opportunities. If you're selling through ASDA, now is the time to harness the full potential of your brand. Join us to explore how ASDA Expert can transform your digital shelf performance and drive significant growth for your business. Let's discuss the future of your brand today.https://estorebrands.com/hubfs/asda-xpert-case-study-examples.mp4441nonoDataInsightsDigitalShelfAnalyticsEcommerceOptimizationASDAExpertBrandVisibilitySalesGrowthhttps://estorebrands.com/hubfs/Videos/EAA%20Webinar_reel%203.mp4/medium.jpgEAA Webinar_reel 3EAA Webinar_reel 3https://estorebrands.com/hubfs/Videos/EAA%20Webinar_reel%203.mp4617nonohttps://estorebrands.com/hubfs/AI%20feature%20webinar%20highlights.mp4/medium.jpgAI feature webinar highlightsAI feature webinar highlightshttps://estorebrands.com/hubfs/AI%20feature%20webinar%20highlights.mp4617nonohttps://estorebrands.com/hubfs/Top%20Actions%20webinar.mp4/medium.jpgTop Actions webinarTop Actions 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