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Helping Retailers drive better eCategory Management decisions to accelerate growth and unlock new revenue streams.

With more than 10 years of experience in managing complex eCommerce datasets and analytics, eStoreRetail is a unique catalyst that will accelerate Online growth for Retailers and their suppliers.

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loreal
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calgon
wella
woolite
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iqos
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heinz
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durex
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diesel
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airwick
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Category Growth Online

Brands have been providing pro-active insights to their Retailer partners for many years, as the data is readily available. However, true eCategory Management has been lagging behind. 

By providing brands with the right data sets, better collaboration is enabled, supporting the shared objective of driving category growth.

Are the right products visible to the shopper, rather than the ones that just had a better SEO strategy?

Integration of Digital Shelf Analytics

Our eStoreBrands business has been a leading provider of Digital Shelf Analytics for more than a decade.  Our partners can leverage our data to help provide an increased level of richness and answer the “so what?!” 

Retailers can also benefit from seeing competitor benchmarks on key metrics like assortment, price, promotion and retail media share of spend.

Improve Retail Media

Whilst spend in eCommerce Retail Media continues to grow, we still see examples of poor activation. Products with not enough reviews, out of stocks, not having the right content. Ultimately this impacts conversion rates. Brands tell us that they are under increased pressure to prove ROI from Retail Media and to justify the spend.

By improving the overall effectiveness of Retail Media, we find that Brands can then look to increase spend with the Retailers with the highest effectiveness. They start to invest across a wider range of products and search terms

Content Syndication

At eStoreBrands, we believe PDP governance processes can be streamlined for the Retailer, making it easier for brands to make changes that are beneficial for the category.

We become the catalyst between Brands and Retailers to improve this process. Helping the Brands understand what needs to happen to improve conversion rates, then sharing this with the Retailer in the right format for a quick and easy approval process.

With eStoreContent, Retailers can get improved content syndication they can control.

Unlock new revenue streams with the data you already have.

Schedule a consultation to discover the full potential of your eCommerce data.

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The largest global brands place their trust in us, and we collaborate with them as an integral part of their team to help them grow.