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About the author

Jan Krzysztofik

Head of Demand Generation

Jan Krzysztofik - Head of Demand Generation

Recent posts by Jan Krzysztofik

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
1 min

Amazon Belgium

Having completed construction of its first Belgian distribution center outside Antwerp and a recruitment drive to hire 200 drivers through independent contracts, Amazon has now launched its Belgian web-store. It will be...

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
2 min

TEMU - Threat, Opportunity… or a Lot of Fuss About Nothing?

In less than eight weeks from launch in the US, Chinese eCommerce app TEMU tops the charts. Who’s behind it? What’s the opportunity or threat for US brands? And how can it sustain these dirt-cheap prices? Owned by tech...

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
2 min

What are the 4 levels of ecommerce data analysis and how to use them?

Data analytics technologies are rapidly evolving. For e-commerce leaders in consumer brands, this enables a major uplift in productivity and profitability. Consumer brands that sell online are now using tools that utilize...

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
3 min

Is Quick Commerce on its Own Last Mile Journey?

With soaring inflation and mounting pressure from stakeholders for increased profits in e-commerce, where does this leave quick commerce? There is no doubt that consumers enjoy and expect same day delivery. The pandemic...

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
3 min

Revlon files for bankruptcy protection while challenger brands go on

When consumer spending is low, cosmetics sales rise. Known as “the lipstick effect”, this cosmetics sales boom kicks in when the stock markets start to fall. While holding back on big ticket purchases, shoppers can’t resist...

Jan Krzysztofik - Head of Demand Generation Jan Krzysztofik
3 min

How the UK’s top beauty brands can win the digital shelf

The UK’s top beauty brands can win the digital shelf by embracing the following three fundamentals: Availability, Findability and Ratings & Reviews The UK beauty market - including skincare, cosmetics, haircare, fragrances,...

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