Robert Mann
Recent posts by Robert Mann
4
min
Turn Your Product Content Into a Conversion Machine
Your product content is your sales team on the digital shelf. When customers land on your product pages, your content has seconds to convince them that your product solves their problem better than the alternatives. Get this...
4
min
Rethinking Content Strategy: Why More Unique Isn't Always Better
Creating unique product descriptions for every SKU feels like the right approach. After all, Google rewards unique content, and distinctive product stories help brands differentiate in crowded categories. But what if this...