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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
Filip Zok - Filip Zok Filip Zok
3 min

Digital Shelf Analytics: Why the Extra 4% in Data Accuracy Matters

The hidden impact of 'almost accurate' data in Digital Shelf Analytics. When evaluating digital shelf analytics providers, most brands assume that 95% data accuracy is sufficient. After all, what's the practical difference...

David Halls - David Halls David Halls
2 min

Webinar: Why eCategory Management is the Next Big Opportunity

Watch the highlights reel here! (8 mins) 👇 Watch the full webinar below (29mins) 👇 The rules of digital retail have fundamentally changed. Whilst brands have spent years optimising their own performance, the real growth...

eStoreBrands - eStoreBrands eStoreBrands
1 min

Marc Cohen Joins eStoreBrands as Chief Executive Officer

Marc has successfully built and scaled multiple technology businesses, with particular expertise in data-driven solutions that solve complex commercial challenges. His leadership will help eStoreBrands accelerate our...

David Halls - David Halls David Halls
3 min

The 3-Way Conversation: eCategory Management Succeeds When Everyone Wins

How understanding the retailer-brand-shopper triad transforms digital commerce from a zero-sum game into collaborative growth The Digital Shelf Paradox Every day, millions of purchase decisions happen in a space where three...

Filip Zok - Filip Zok Filip Zok
2 min

Meet Smart Owl: Your AI-Powered Digital Shelf Assistant

Innovation isn't just about adding features—it's about solving the real challenges you face every day. That's exactly what drove us to create Smart Owl, our latest AI breakthrough that transforms how you understand and act...

Filip Zok - Filip Zok Filip Zok
3 min

Search Performance is the New Shelf: Introducing Search Navigator

In today's digital marketplace, search has become the critical battleground for brand visibility. With up to 93% of shopper journeys beginning with search in some categories, and 75% of shoppers never venturing beyond the...

Filip Zok - Filip Zok Filip Zok
2 min

Introducing Action Tracking That Actually Works

Every digital shelf strategy begins with good intentions. You plan campaigns, launch initiatives, and invest in optimisations. But here's the frustrating reality most brands face: you can't prove what actually worked. When...

eStoreBrands - eStoreBrands eStoreBrands
3 min

Why Your 'Out of Stock' Intelligence is Missing 2.5x More Revenue Opportunities

Your brand is losing sales opportunities you can't see. Most digital shelf analytics focus on monitoring retailers' top-performing locations, creating a misleading picture of your actual availability across their full...

Sandy Skrovan - Content Marketing Manager Sandy Skrovan
4 min

Location Based Analytics: Insights from Brand Expert Francis Nicholas

Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...