Shazia Amin
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Recent posts by Shazia Amin
Navigating Brands through Permacrisis in the Retail Industry
Permacrisis is forcing a mindset reboot for brands across the globe. As we face global inflationary pressures and the threat of private labels on brands continues to rise, the concept of permacrisis in the retail industry is...
We are family. Pet Holiday Trends 2022.
As we head into the peak of holiday shopping season we’re taking a closer look at gifting trends for our four legged friends. The pandemic saw a huge rise in pet ownership and our pets are increasingly becoming more than...
Black Friday 2022: It’s (still) the most wonderful time of the year
Black Friday results exceed expectations to prove that holiday spending remains strong despite economic turbulence. Last week we predicted that omnichannel would rule Black Friday this 2022 as shoppers shift back to in-store...
Omnichannel to rule Black Friday this 2022
Black Friday and Cyber Monday have historically been among the biggest deal days of the year, evolving from single-day events to a month-long “Black November” of sales. This year, soaring inflation and the cost of living...
Brazil e-commerce in focus: how digital shelf automation promotes time-saving process improvements in LATAM’s largest marketplace
Brazil is the largest e-commerce market in Latin America and is growing quickly - e-commerce sales increased 27% in Brazil in 2021 and it’s not slowing down. For global brands, Brazil is a major opportunity: In 2021, Brazil...
Love Me, Love My Dog
Leveraging customer insights on pet preferences, especially in food choices, is vital for gaining a competitive edge and fostering brand loyalty. With a wealth of user-generated content on platforms like Amazon, businesses...
How to win the digital shelf on Target.com
Target hit the bullseye when it came to nailing their omnichannel strategy during the e-commerce boom of the pandemic. In 2020 Target’s CEO Brian Cornell reported that three years ago the firm committed to spending $7...
Insights from Amazon’s first ever Prime Early Access Sale
When Amazon launched into its first ever Prime Early Access Sale last Tuesday 11 October, it was questionable whether this second event would be enough to pull the e-commerce giant out of its recent sales slump and present...
Amazon Prime Day October 2022: Our Predictions
For the first time in Prime Day history, Amazon will be hosting a second Prime Day event this 2022. This newly titled “Prime Early Access Sale” will take place Tuesday to Wednesday, October 11-12, when Prime members (and...
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