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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
David Halls - David Halls David Halls
16 min

Digital Shelf Analytics for Beverages and Alcohol Brands: Complete Guide 2025

The UK's £1.3 billion online alcohol market presents significant opportunities for brands willing to master its unique complexities. With the UK ranking as the world's third-largest alcohol ecommerce market after the US and...

Shazia Amin - Head of Insights Shazia Amin
10 min

Why Pharmaceutical and Healthcare Brands Need Specialised Digital Shelf Analytics

Some digital shelf analytics platforms treat your regulated OTC medicine the same as a packet of biscuits. That approach simply doesn't work for pharmaceutical and healthcare brands. Your buyers need to verify dosage...

David Halls - David Halls David Halls
9 min

Why Consumer Electronics Brands Need Specialised Digital Shelf Analytics

Some digital shelf analytics platforms treat your £800 gaming laptop the same as a £3 bottle of shampoo. That approach fails for electronics brands. Your buyers research across four websites before purchasing. They compare...

Francis Nicholas - Francis Nicholas Francis Nicholas
4 min

Connected Commerce Summit 2025: Unveiling ASDA Xpert's Impact

Francis Nicholas, James Marrero-Allen, and Joe Moore share real results from eStore's groundbreaking retailer partnership When Francis Nicholas took the stage at London's Connected Commerce Summit on 23rd October, he opened...

Francis Nicholas - Francis Nicholas Francis Nicholas
11 min

Why Digital Shelf Content Compliance Matters in 2025

For brand manufacturers selling across UK and EU retailers, digital shelf content compliance has transformed from a tick-box exercise into a strategic requirement that directly impacts revenue, market access, and competitive...

David Halls - David Halls David Halls
8 min

HFSS Regulations UK: Digital Shelf Strategies for Category Management

UK HFSS regulations have changed how brands compete online. With paid promotional placements banned and volume promotions restricted from October 2025, brands see 4% sales change for every 1% shift in organic search ranking....

Shazia Amin - Head of Insights Shazia Amin
6 min

Digital Shelf Monitoring & AI Optimisation: Black Friday 2025

While monitoring product images and stock availability remains essential for Black Friday, these traditional practices are now just the starting point. In 2025, the true differentiator lies in leveraging advances in AI and...

Filip Zok - Filip Zok Filip Zok
2 min

Digital Shelf AI: Introducing AI Business Answers

Every week, I speak with brands who tell me the same thing: "We have more data than ever before, but we're spending too much time extracting the insights that matter." The average eCommerce manager spends 3-4 hours per week...

David Shallcross - David Shallcross David Shallcross
3 min

ASDA Xpert: A New Era of Retail Collaboration

David Shallcross on Transforming Supplier-Retailer Partnerships We spoke with David Shallcross, Collaboration Manager at ASDA House, about his role in helping brands and ASDA work together through ASDA Xpert. 🎥 Highlights...