Amazon Prime Day 2023 was the biggest one yet in the retailer’s history. There were plenty of deals, and they were steeper in 2023 than in recent years. Bargain hunters showed up.
We tracked Prime Day activities and studied the data. Below are some highlights based on what we found.
For a more detailed analysis, download our free Category recaps:
- Prime Day Pulse: Beauty & Personal Care, U.S. edition
- Prime Day Pulse: Home & Kitchen, U.S. edition
- Prime Day Pulse: Pet Supplies, U.S. edition
- Prime Day Pulse: Toys & Games, U.S. edition
Discount levels on Prime Day 2023
Winning brands on Prime Day 2023
U.S. Beauty & Personal Care on Amazon.com
Download the full Prime Day Pulse: Beauty & Personal Care, U.S. edition for a more detailed analysis.
U.K. Beauty on Amazon.co.uk
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U.S. Home & Kitchen on Amazon.com
Download the full Prime Day Pulse: Home & Kitchen, U.S. edition for a more detailed analysis.
U.K. Home & Kitchen on Amazon.co.uk
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U.S. Pet Supplies on Amazon.com
Download the full Prime Day Pulse: Pet Supplies, U.S. edition for a more detailed analysis.
U.K. Pet Supplies on Amazon.co.uk
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U.S. Toys & Games on Amazon.com
Download the full Prime Day Pulse: Toys & Games, U.S. edition for a more detailed analysis.
Contact us to learn how to track your category, products and activations on Prime Day and other seasonal events.
Sandy Skrovan
Content Marketing Manager
