How brands can drive deep distribution using granular store-based data
You had me at three little words: Out of stock. Yes, most brands are familiar with the “tracking out-of-stocks” use case. Having location-based data to know what your stock levels look like by retailer and, more...
Monitoring for Timely Insights: Black Friday & Cyber Monday Insight
The speed of e-commerce means brands need near real‑time e‑commerce analytics to identify issues and close gaps in e‑commerce listings during Black Friday/Cyber Monday. In a year of uncertainties there is one thing we can be...
Steps to eCommerce Readiness for Brands P.1: Portfolio,Pricing&Content
e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy. At the most basic level online and traditional...
Securing the Amazon Buy Box: 5 Winning Steps for Brands
For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert. In the e-commerce arena, Amazon receives the lion’s share of...
Timely Amazon Analytics: Increase Frequency for Better Insights
Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights. A data-driven culture is critical for product manufactures to thrive in today’s e-commerce led retail environment. New standards...
eScore: e‑Commerce Performance Benchmark, Makeup Brands in China
MaxFactor tops eScore ranking in February, but all brands underperform in e‑commerce report for the Makeup category in China. The cosmetics sector continues to grow rapidly in China, intensifying competition between brands,...
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