How to Select the Best Category & Subcategories for your Products
Ensure your product’s e-commerce category listing is optimized to maximize opportunities for conversion and sales Selecting the right categories and subcategories for your products on Amazon, or any other online retailers,...
Defending against eCommerce 'brand disruption' during COVID and beyond
Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption. Before I joined eStoreMedia in 2013, I had spent 14 years at Procter & Gamble. For much of that...
Building engagement and trust to provide a great experience
How LEGO Group’s data focused approach to content investment, design, deployment and optimization is delivering up to 30% better conversion rates in the online channel. The fourth in the eStoreAcademy series of webinars...
New Market Entry–Remember There’s a Lot More to eCommerce than Amazon
Amazon might be No.1 in US e‑commerce, but how do brands pick the best online retail partner in other markets? With e-commerce becoming more important every week it’s understandable that consumer product manufacturers and...
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