Ratings & Reviews deepening engagement, building and confidence
The last webinar in the current eStoreAcademy series was live‑streamed on October 8th, but remember you can access all previous presentations on‑demand on the eStoreMedia site. Last week’s eStoreAcademy webinar focuses on...
Back to school: time to re‑focus on eCommerce presence & performance
Five e-commerce planning tips for brands, as schools and economies reopen after a devastating few months. The back-to-school shopping spree is usually the start of a lucrative four to five month period for consumer goods...
Winning Tactics from Coca‑Cola & Bacardi on Walmart.com & Amazon
As shopping shifts to e‑commerce, how do brands gain and retain loyal consumers on leading e‑retail platforms? The fifth in our eStoreAcademy webinar series includes valuable learnings from Coca-Cola and Bacardí about...
Defending against eCommerce 'brand disruption' during COVID and beyond
Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption. Before I joined eStoreMedia in 2013, I had spent 14 years at Procter & Gamble. For much of that...
How COTY & Whirlpool to Drive e‑Commerce Expansion during COVID‑19
Identifying & prioritizing issues every e-commerce leader needs to resolve during the Coronavirus pandemic and beyond. The most recent webinar from eStoreAcademy, moderated by retail expert, author and commentator Marc...
Automate your Online Channel to Prepare for e‑Commerce centric World
With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19. Surviving the Covid-19...
Through the Lens of CV‑19: Lessons from China for e‑Commerce Teams
What learnings can we take from China, and what lasting changes can we expect to see in shopper behavior, demand and distribution? “Unlike other countries, China had no warning – COVID-19 hit like a hammer.” Providing...
Riding the e‑Commerce Whirlwind; Let Data Show the Way
As Covid-19 drives e‑commerce expansion, what can brands do to keep on top in the midst of fundamental change? Online shopping is no longer a niche activity, and the Covid-19 health crisis has pushed it even further into the...
Coping with the Coronavirus Online Shopping Surge: 5 eCommerce Basics
The coronavirus lockdown and closure of physical stores is driving online demand. With the overnight change in shopper behavior how can brands adapt online strategies to ensure e-commerce business continuity? In Europe and...
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