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Amazon Prime Day October 2022: Our Predictions
For the first time in Prime Day history, Amazon will be hosting a second Prime Day event this 2022. This newly titled “Prime Early Access Sale” will take place Tuesday to Wednesday, October 11-12, when Prime members (and...
State of Digital Shelf 2022: Beauty
What our data reveals about tactics that global beauty brands are using to win at e-commerce. The last few years have been hugely challenging for all CPG categories and beauty is among the categories that have seen the most...
Honey, I Shrunk the Profits
How prescriptive analytics helps consumer brands to protect their profit margins on Amazon in tough economic times. Increasing prices for customers while also raising the fees for sellers are a few of the tactics Amazon is...
How to survive inflation with digital shelf intelligence
How non-essential brands are using digital shelf intelligence to thrive in turbulent times With inflation skyrocketing and consumer confidence spiraling down a black hole, how can non-essential brands use e-commerce to not...
Decoding Retailer Search Algorithms
10 Digital Shelf SEO Hacks to Decode Retailer Search Algorithms We spend a lot of time helping brands understand retailer search engines so they can identify the most powerful levers they can pull to impact search rank. It’s...
Setting your E-commerce Quarterly Reset Button: How to Transition from Q3 to Q4
As we move from Q3, it’s time to hit the reset button on your digital shelf Q4 strategy. The run up to Christmas combined with deal days like Black Friday and Cyber Monday make Q4 the biggest opportunity for brands to meet...
Getting Strong Q4 Results from e-Commerce in Turbulent Economies.
The digital shelf strategies and hacks that e-commerce leaders in CPG brands can use to achieve a strong Q4, even in toughest of economic times. What’s different about Q4 2022? Never in the history of e-commerce have brands...
How a multinational food brand used data to drive e-commerce adoption
How the e-commerce team at this Mexico-based multinational food company used data analytics to motivate key account managers and drive adoption of digital shelf tools across the business. Challenge: Inconsistent adoption of...
Amazon Prime Day 2022: Beauty By The Numbers
How shopper search trends reveal winning tactics for brands on Prime Day Amazon Prime Day 2022 was the biggest prime day in Amazon’s history, with shoppers purchasing over 300 million items worldwide. We predicted that...
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