Monitoring for Timely Insights: Black Friday & Cyber Monday Insight
The speed of e-commerce means brands need near real‑time e‑commerce analytics to identify issues and close gaps in e‑commerce listings during Black Friday/Cyber Monday. In a year of uncertainties there is one thing we can be...
Optimizing eCommerce product descriptions and unique content
Analyzing the relationship between e‑commerce landing page content and Google search results. What role does the uniquely-crafted Product Description Page (PDP) content you create for your e‑commerce product cards play when...
How to Select the Best Category & Subcategories for your Products
Ensure your product’s e-commerce category listing is optimized to maximize opportunities for conversion and sales Selecting the right categories and subcategories for your products on Amazon, or any other online retailers,...
10 Factors that Influence Amazon Search Rank & Sales Performance
eStoreMedia 16‑category study: What really influences Search performance to deliver sales on Amazon in the US and UK? e-Commerce shopping rates have increased sharply in the past six months bringing new shoppers online, many...
Defending against eCommerce 'brand disruption' during COVID and beyond
Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption. Before I joined eStoreMedia in 2013, I had spent 14 years at Procter & Gamble. For much of that...
How COTY & Whirlpool to Drive e‑Commerce Expansion during COVID‑19
Identifying & prioritizing issues every e-commerce leader needs to resolve during the Coronavirus pandemic and beyond. The most recent webinar from eStoreAcademy, moderated by retail expert, author and commentator Marc...
Automate your Online Channel to Prepare for e‑Commerce centric World
With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19. Surviving the Covid-19...
Riding the e‑Commerce Whirlwind; Let Data Show the Way
As Covid-19 drives e‑commerce expansion, what can brands do to keep on top in the midst of fundamental change? Online shopping is no longer a niche activity, and the Covid-19 health crisis has pushed it even further into the...
Digital Shelf Automation:How to Streamline eCommerce Channel Execution
In the e-commerce world, automation can go a long way to relieving pressure on already overburdened sales and brand teams. E-Commerce is task-intensive. Organizing listings. Creating, and managing rich content and...
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