Securing the Amazon Buy Box: 5 Winning Steps for Brands
For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert. In the e-commerce arena, Amazon receives the lion’s share of...
6 Data Points for Rich Content, and Ratings & Reviews Prioritisation
How to prioritize the creation of rich product content for your brand’s assortment, to maximize limited e-commerce resources. Brands with large product portfolios face many challenges when it comes to creating, managing,...
eScore: e‑Commerce Performance Benchmark, Makeup Brands in China
MaxFactor tops eScore ranking in February, but all brands underperform in e‑commerce report for the Makeup category in China. The cosmetics sector continues to grow rapidly in China, intensifying competition between brands,...
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