Automate your Online Channel to Prepare for e‑Commerce centric World
With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19. Surviving the Covid-19...
Through the Lens of CV‑19: Lessons from China for e‑Commerce Teams
What learnings can we take from China, and what lasting changes can we expect to see in shopper behavior, demand and distribution? “Unlike other countries, China had no warning – COVID-19 hit like a hammer.” Providing...
Coping with the Coronavirus Online Shopping Surge: 5 eCommerce Basics
The coronavirus lockdown and closure of physical stores is driving online demand. With the overnight change in shopper behavior how can brands adapt online strategies to ensure e-commerce business continuity? In Europe and...
Making the Jump from Brand Manager to e‑Commerce Enabler
How key learnings from the recent Digital Food & Beverage Conference in London, confirmed I’d made the right move by joining this e‑commerce technology innovator. A few weeks ago, on a cold, bright Tuesday morning, I was...
6 Steps to eCommerce Channel P2: Search, Ratings&Reviews, and iMedia
Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel...
Timely Amazon Analytics: Increase Frequency for Better Insights
Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights. A data-driven culture is critical for product manufactures to thrive in today’s e-commerce led retail environment. New standards...
Advanced Amazon Analytics: 5 Smarter Insights to Win on Amazon
To get an edge on rivals on Amazon, brands need new insights and competitor intelligence Winning on the world’s most influential e-commerce platform, Amazon, has become something of an arms race in the past few years. To get...
eScore: e‑Commerce Performance Benchmark, Makeup Brands in China
MaxFactor tops eScore ranking in February, but all brands underperform in e‑commerce report for the Makeup category in China. The cosmetics sector continues to grow rapidly in China, intensifying competition between brands,...
What Product Manufacturers Need to Know About eCommerce Content Trends
Four e-commerce content trends worth adding to your online channel playbook over the next 12 months and beyond. Search the internet for e-commerce trends and you’ll find dozens of helpful articles and blogs listing the...
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