Supermarket Asda has partnered with eCommerce Data Analytics expert eStoreBrands to launch a new platform that will enable Asda and its suppliers to better understand, and more effectively meet, the needs of ASDA’s Online shoppers.
The new platform will be known as Asda Xpert. This innovative Online Category Management platform will provide brands with advanced data-driven insights, enabling them to optimise product performance, track market trends, and make smarter category decisions for Asda.com. By integrating digital shelf analytics and real-time performance data, Asda Xpert will help suppliers drive mutual category growth and improve decision-making.
Barney Burgess, VP Online at Asda:
We’re really excited about this new partnership between Asda and eStoreBrands. Leveraging an eCategory Management approach, ASDA Xpert will enable Brands to identify new insights from our data, driving more informed actions which will accelerate growth for the Brands as well as Asda.com”.
Francis Nicholas, VP Product Strategy at eStoreBrands, adds:
"Having spent years working for brands like P&G and Nomad Foods, I know first-hand how valuable this kind of insight is. When working with Retailer Buying, Category, and eCommerce teams, this was the type of solution which was missing. Partnering with Asda on Asda Xpert is incredibly exciting, and we look forward to supporting brands in making data-led decisions that benefit both suppliers and Asda."
Asda Xpert represents a major step forward in the evolution of eCommerce category management, ensuring brands have the tools they need to maximise growth, optimise strategies, and better serve customers in an increasingly competitive online retail space.
