In this video, Francis Nicholas (VP of Product) and Laura Luz (Commercial Manager) walk through five real examples of brands achieving measurable results through ASDA Xpert shortly after implementation. They share what we identified, how we worked with ASDA's teams to fix it, and the commercial impact that followed.
Case study results at a glance
| Category |
Issue Identified |
Outcome |
Annualised Benefit |
| Packaged Food |
Hero SKU buried in search despite highest category conversion |
Product moved to position #1 next day; views tripled |
£427k |
| Cleaning |
High-converting SKU had low traffic and missing search tags |
Position #7 to #1; cart additions up 55% |
£101k |
| Cleaning |
Poor fulfilment rates in specific store locations |
Fulfilment rates increased within one week |
£16k |
| Condiments |
Product appearing on final row of shelf page |
Cart additions up 10% |
£5k |
| Dairy |
Two high-converting SKUs not visible in search |
Traffic increased 4x; cart additions up 3.3x |
£382k |
Why do these results happen quickly?
ASDA Xpert provides direct access to ASDA's own data rather than scraped estimates. This means:
- Issues can be identified with certainty rather than inference
- Data justification enables faster action from ASDA's eCommerce and Supply Chain teams
- Changes can be implemented within days rather than weeks
What types of opportunities does ASDA Xpert identify?
The case studies demonstrate improvements across several areas:
- Search visibility: Products with strong conversion but poor discoverability
- Fulfilment performance: Stock availability issues at specific store locations
- Shelf positioning: Products placed where shoppers rarely scroll
- Keyword tagging: Missing or incorrect search term associations
Who should watch this video?
This content is relevant for eCommerce managers, category managers, and commercial teams responsible for ASDA performance. The examples cover food, cleaning, condiments, and dairy categories, but the principles apply across all categories sold through ASDA.
