Digital shelf analytics platforms are built to give you visibility. They track availability, content compliance, search performance, pricing, ratings, and reviews across every retailer in your portfolio. That visibility is essential.
But visibility alone does not tell you what to do next.
If you manage a portfolio of hundreds of SKUs across multiple retailers, you already know the challenge. You log in, you see gaps. Lots of them. Out-of-stock flags, content issues, search position drops, rating declines. The data is there, but the question remains: which of these should I fix first? Where will my time and effort have the most impact on sales?
This is the problem Top Actions for Today was built to solve.
What Top Actions for Today does
Top Actions is a prioritisation layer within the eStore platform. It sits alongside your existing dashboards and works with the data you already have. There is no additional setup required and no new data to configure.
Every day, the system analyses all active gaps across your project. It evaluates each one against multiple factors, including product importance, retailer weighting, keyword significance, gap severity, and how long the issue has persisted. It then ranks them by business impact and presents the most critical ones in a focused, manageable list.
The default view shows your top 10 priorities for the day. Not 500. Not 2,000. Ten. The ones that matter most right now.
You can expand the list if needed, but the intention is clear: focus on what will have the biggest effect on your performance, then act.
How prioritisation works
The engine behind Top Actions considers several dimensions when ranking gaps. Understanding these helps you trust the recommendations and explain them internally.
Product importance is calculated automatically. The system evaluates factors such as review volume, review growth rate, search visibility, category presence, whether the product has active sponsored search campaigns, and whether promotional badges are applied. Products that score highly across these indicators are treated as higher priority. A stock issue on a hero product with strong search visibility will always rank above the same issue on a low-traffic SKU.
Keyword and retailer weights are drawn from your existing configuration in the Expectation Hub. If you have already assigned greater importance to certain keywords or retailers, that weighting carries through into Top Actions. The same applies to category URL weights used for first-page presence tracking.
Metric importance aligns directly with your OneNumber dashboard. The weights you have set there determine which types of gaps receive greater prominence. This means Top Actions and OneNumber are correlated. Working through your top actions will directly contribute to improving your OneNumber score.
Gap duration adds a time-based factor. Issues that have persisted for longer receive an additional boost in priority. A product that has been out of stock for 10 days will rank higher than one flagged today, all else being equal.
Gap severity measures how far you are from your target. A product rated 4.2 against a target of 4.3 has a small gap. A product rated 3.2 against the same target has a significant one. The severity of the deviation influences where each issue sits in your priority list.
These factors work together to produce a ranking that reflects genuine business impact rather than simply listing everything that is below target.
Personalisation and focus
When you first open Top Actions, you are asked to set your preferences. This includes your focus areas (distribution, content, visibility, ratings and reviews, pricing), the retailers you are responsible for, the brands you manage, and the categories you work with.
This is not just a filter. It defines your scope. If you are responsible for a specific retailer or brand portfolio, your top actions will reflect that responsibility. A colleague working on a different part of the business will see a different set of priorities, even within the same project.
Preferences are saved to your profile and persist across sessions. You can update them at any time. On top of your preferences, you can also apply temporary filters to narrow your view further. If your focus today is content issues on a specific retailer, you can filter accordingly without changing your long-term profile settings.
Understanding each action card
Every gap is presented as an action card with a consistent structure:
The card tells you what the issue is, which product, keyword, or category is affected, and the specific deviation from your target. Where applicable, it includes a "Why it matters" section that explains why this particular gap has been prioritised. You might see labels such as "Most reviewed product", "Top search visibility", or "Advertised in sponsored search", each indicating a factor that has increased the priority of this issue.
Each card also includes suggested next steps. For distribution gaps, this might include contacting the retailer's eCommerce category team or escalating to supply chain. For content issues, you will see the relevant content model with specific fields that need attention. These suggestions are designed to reduce the time between identifying an issue and taking action.
You can click through from any action card to the relevant detailed view within the eStore platform. A search-related gap will take you to the keyword performance view. A content issue opens the content model. A product title links directly to the retailer URL so you can see the live product page.
Working with your team
Top Actions includes basic workflow features that support team collaboration.
You can pin an action to keep it visible and flag it for yourself or colleagues. Pinned items appear in a dedicated tab and remain there as long as the underlying gap is active.
You can mark an action as done when you have taken the necessary step. This moves it to the "Actioned" tab. It stays there until the gap is resolved, giving you and your team visibility of what has been addressed and what is still awaiting results.
You can dismiss an action if it is not relevant. Perhaps the product is being discontinued, or the gap is a known exception. Dismissed items are hidden for 30 days. If the issue persists after that period, it will reappear.
All of these statuses are visible to everyone with access to the project. If a colleague pins an action, you will see it was pinned by a team member. If someone marks an issue as actioned, the entire team knows it has been addressed. This creates a shared operational view without requiring a separate task management system. 
The daily refresh
Gap identification and prioritisation are recalculated every day based on the most recent data available. This means your top actions will change as issues are resolved, new gaps emerge, and priorities shift. The view is always current, always reflecting what matters today.
This daily cadence is intentional. Top Actions is designed to guide your operational decisions in the moment, not to serve as a historical report. It answers the question: given everything we know right now, what should I focus on today?
How Top Actions fits alongside your existing views
Top Actions does not replace any of your current dashboards. Your OneNumber dashboard continues to provide the strategic overview of performance across your portfolio. Gap closing views remain the place for detailed analysis of specific metric areas. Top Actions adds an operational layer that helps you decide where to direct your effort each day.
Think of it this way: OneNumber tells you how you are performing. Gap closing views tell you where the problems are. Top Actions tells you which problems to fix first.
Getting started
Top Actions is available now within the eStore platform under My Priorities. No additional configuration is required beyond setting your initial preferences when you first access the feature.
If you have questions about how the prioritisation engine works for your specific project, or if you would like to discuss how to integrate Top Actions into your team's workflow, your Customer Success manager is available to help.
References and Further Reading
eStore Resources
- Digital Shelf Analytics Platform: Learn about our complete digital shelf monitoring capabilities
- eCategory Management: How strategic category insights strengthen retailer relationships
Related Topics
- Why the Extra 4% Matters: The impact of data accuracy on digital shelf decisions
- Content Compliance in 2025: Regulatory requirements shaping product content strategy
Filip Zok, Chief Experience Officer
December 2025
