Welcome to Ignite by eStore
How to optimize your eCommerce content for Voice Search
As voice takes over from the keyboard & screen, what does it mean for brands’ e-commerce content plans? Voice search is rapidly gaining popularity, though it is still unclear exactly what impact it is having on habitual...
6 Data Points for Rich Content, and Ratings & Reviews Prioritisation
How to prioritize the creation of rich product content for your brand’s assortment, to maximize limited e-commerce resources. Brands with large product portfolios face many challenges when it comes to creating, managing,...
9 e‑Commerce Perfect Store Content Planning Tips
How to create, manage, maintain and distribute high quality product content for the online channel. I don’t need to tell you that the growth in online commerce has significantly increased the importance of content....
The 5 Step e‑Commerce Perfect Store Model for Product Manufacturers
eStoreMedia e-Commerce Perfect Store Model; a framework to enable brands to succeed in the fast-growing online channel. The growth of e-commerce has left product manufacturers and global brands struggling to deal with the...
eScore: e‑Commerce Performance Benchmark, Makeup Brands in China
MaxFactor tops eScore ranking in February, but all brands underperform in e‑commerce report for the Makeup category in China. The cosmetics sector continues to grow rapidly in China, intensifying competition between brands,...
What Product Manufacturers Need to Know About eCommerce Content Trends
Four e-commerce content trends worth adding to your online channel playbook over the next 12 months and beyond. Search the internet for e-commerce trends and you’ll find dozens of helpful articles and blogs listing the...
How to Win the Battle for Online Store Search&Digital Shelf Placement.
10 e-commerce channel and online store search performance tips for consumer product manufacturers. Search results are fast becoming the measure of where your product, or brand, stands in terms of retail shelf placement. As...
New Market Entry–Remember There’s a Lot More to eCommerce than Amazon
Amazon might be No.1 in US e‑commerce, but how do brands pick the best online retail partner in other markets? With e-commerce becoming more important every week it’s understandable that consumer product manufacturers and...
The Beginner’s Guide to Becoming an Outstanding e‑Commerce Leader
Three Tips that will help you become your company’s most effective e‑commerce manager, in 2019. So, you’ve just been handed the job of e-Commerce manager, or even e-commerce director, for your company’s leading brand – how...