Every digital shelf strategy begins with good intentions. You plan campaigns, launch initiatives, and invest in optimisations. But here's the frustrating reality most brands face: you can't prove what actually worked.
When your sales improve, was it the content update you made? The retail media campaign you launched? Or simply competitive dynamics beyond your control? Without proper action tracking, you're essentially flying blind through million-pound digital shelf investments.
The Strategy Implementation Crisis
Industry research reveals a stark truth: most manufacturers take numerous actions—promotions, media campaigns, content updates—but rarely track them systematically. This creates what we call the "strategy implementation gap": you know what you did, but you have no idea what impact it actually had.
The consequences are severe. Teams repeat ineffective tactics, abandon successful strategies too early, and struggle to justify digital shelf budgets to leadership. Most critically, you can't learn from your own experience to improve future performance.
What Manufacturers Actually Need
Recent benchmarking research identified action tracking as the number one unmet need across the industry. Specifically, brands want:
- Systematic tagging of all digital shelf initiatives by type, date, and responsible team
- Timeline overlays that correlate your actions with performance changes
- Outcome tracking that definitively links specific actions to measurable results
The goal isn't more complexity—it's finally understanding what drives real improvement in your digital shelf performance.
Introducing Enhanced Action Tracking in eStore Action
Our latest platform enhancement transforms how you connect strategy to results. Built directly into eStore Action, our enhanced tracking capabilities solve the fundamental challenge of proving campaign effectiveness.
Campaign Correlation Engine
Tag any initiative—from retail media campaigns to content optimisations—and automatically track its impact across all relevant KPIs. Our timeline overlay shows exactly when your actions took effect and quantifies the measurable outcomes.
Cross-Functional Accountability
Track which teams initiated which actions, enabling proper attribution of successes and identification of improvement opportunities. Perfect for demonstrating ROI to leadership and optimising resource allocation across your organisation.
Predictive Action Insights
Based on your historical action data, our AI identifies which types of initiatives deliver the strongest results for your specific category and market conditions, enabling more strategic decision-making for future campaigns.
Beyond Tracking: Building Winning Habits
Enhanced Action Tracking isn't just about measurement—it's about creating a culture of evidence-based digital shelf management. When teams can see definitive proof that their work drives results, they become more strategic, more confident, and more effective.
Consider the competitive advantage: whilst your competitors wonder whether their latest initiative actually worked, you'll have definitive data proving which strategies drive real results. This knowledge compounds over time, creating an increasingly sophisticated understanding of what wins in your market.
The Strategic Impact
This capability addresses one of the most fundamental challenges in digital commerce: the disconnect between effort and outcome. For the first time, your digital shelf strategy becomes truly accountable, with clear evidence of what drives performance and what merely creates busy work.
The result? Faster learning, better resource allocation, and the confidence to make bigger, bolder strategic decisions based on proven rather than assumed effectiveness.
Getting Started
Enhanced Action Tracking is available now within eStore Action for all subscribers. Begin tagging your current initiatives immediately to start building the data foundation that will transform your strategic decision-making.
Because in digital shelf management, the difference between hoping your strategy works and knowing it works is everything.
