Monitoring for Timely Insights: Black Friday & Cyber Monday Insight
The speed of e-commerce means brands need near real‑time e‑commerce analytics to identify issues and close gaps in e‑commerce listings during Black Friday/Cyber Monday. In a year of uncertainties there is one thing we can be...
Optimizing eCommerce product descriptions and unique content
Analyzing the relationship between e‑commerce landing page content and Google search results. What role does the uniquely-crafted Product Description Page (PDP) content you create for your e‑commerce product cards play when...
Winning on Amazon Getting Ready for an Unprecedented Q4
As Prime Day approaches, kicking off an intensive period of retail events, eStoreAcademy explores what brands need to do to succeed on Amazon and other e‑commerce platforms. The seventh webinar in our eStoreAcademy series...
Amazon strives to safeguard credibility of online ratings and reviews
Amazon’s fightback to weed-out fake reviews means user generated content continues to deliver unprecedented insight for brands. When Amazon first allowed shoppers to post product reviews on its site in 1995, many retail...
10 Factors that Influence Amazon Search Rank & Sales Performance
eStoreMedia 16‑category study: What really influences Search performance to deliver sales on Amazon in the US and UK? e-Commerce shopping rates have increased sharply in the past six months bringing new shoppers online, many...
Defending against eCommerce 'brand disruption' during COVID and beyond
Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption. Before I joined eStoreMedia in 2013, I had spent 14 years at Procter & Gamble. For much of that...
Building engagement and trust to provide a great experience
How LEGO Group’s data focused approach to content investment, design, deployment and optimization is delivering up to 30% better conversion rates in the online channel. The fourth in the eStoreAcademy series of webinars...
Securing the Amazon Buy Box: 5 Winning Steps for Brands
For many brands, success in e-commerce means success on Amazon, which depends on consistently winning the Amazon Buy Box, where over 85% of all sales convert. In the e-commerce arena, Amazon receives the lion’s share of...
Timely Amazon Analytics: Increase Frequency for Better Insights
Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights. A data-driven culture is critical for product manufactures to thrive in today’s e-commerce led retail environment. New standards...
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