Winning on Amazon Getting Ready for an Unprecedented Q4
As Prime Day approaches, kicking off an intensive period of retail events, eStoreAcademy explores what brands need to do to succeed on Amazon and other e‑commerce platforms. The seventh webinar in our eStoreAcademy series...
Investing in our Brands through Tough Economic Times – Webinar Summary
Why should product manufacturers protect marketing and innovation investment in the current climate? In the latest in our eStoreAcademy series of free webinars on e-commerce best practice for brands, the presenters explore...
Winning Tactics from Coca‑Cola & Bacardi on Walmart.com & Amazon
As shopping shifts to e‑commerce, how do brands gain and retain loyal consumers on leading e‑retail platforms? The fifth in our eStoreAcademy webinar series includes valuable learnings from Coca-Cola and Bacardí about...
6 Steps to eCommerce Channel P2: Search, Ratings&Reviews, and iMedia
Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel...
How e‑Commerce Unifies Trade & Brand Marketing & What it Means for You
Get the most from your e-commerce trade marketing to build brand awareness and deliver online sales in one strategy. Disruption cycles in retail and advertising are getting shorter. It took years for digital media and online...
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