Ratings & Reviews deepening engagement, building and confidence
The last webinar in the current eStoreAcademy series was live‑streamed on October 8th, but remember you can access all previous presentations on‑demand on the eStoreMedia site. Last week’s eStoreAcademy webinar focuses on...
Amazon strives to safeguard credibility of online ratings and reviews
Amazon’s fightback to weed-out fake reviews means user generated content continues to deliver unprecedented insight for brands. When Amazon first allowed shoppers to post product reviews on its site in 1995, many retail...
Win-Win: Ratings & Reviews Driving Sales with Consumer Intelligence
Online Rating & Reviews have become an essential pillar of the online shopping experience for consumers, retailers and brands. Reviews help shoppers choose between competitive products. As such, for brands seeking to secure...
How COTY & Whirlpool to Drive e‑Commerce Expansion during COVID‑19
Identifying & prioritizing issues every e-commerce leader needs to resolve during the Coronavirus pandemic and beyond. The most recent webinar from eStoreAcademy, moderated by retail expert, author and commentator Marc...
Automate your Online Channel to Prepare for e‑Commerce centric World
With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19. Surviving the Covid-19...
Through the Lens of CV‑19: Lessons from China for e‑Commerce Teams
What learnings can we take from China, and what lasting changes can we expect to see in shopper behavior, demand and distribution? “Unlike other countries, China had no warning – COVID-19 hit like a hammer.” Providing...
Coping with the Coronavirus Online Shopping Surge: 5 eCommerce Basics
The coronavirus lockdown and closure of physical stores is driving online demand. With the overnight change in shopper behavior how can brands adapt online strategies to ensure e-commerce business continuity? In Europe and...
Making the Jump from Brand Manager to e‑Commerce Enabler
How key learnings from the recent Digital Food & Beverage Conference in London, confirmed I’d made the right move by joining this e‑commerce technology innovator. A few weeks ago, on a cold, bright Tuesday morning, I was...
6 Steps to eCommerce Channel P2: Search, Ratings&Reviews, and iMedia
Creating an effective e-Commerce strategy is the first step on the road to success in the channel. This blog is part 2 of a 2-part series that explains the six key factors which should be part of your online channel...
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