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Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
Bartosz Kielbinski - Chairman of the Board, Founder Bartosz Kielbinski
3 min

How Product Reviews Drive Sales Performance and Strategic Intelligence

Your product reviews work harder than you think. Whilst most brands focus on accumulating positive ratings to boost conversions, the most successful companies extract dual value—using reviews to drive immediate sales whilst...

Jakub Gruszczynski - Jakub Gruszczynski Jakub Gruszczynski
4 min

Mastering Amazon's Buy Box: Your Strategic Guide to Winning

The Amazon Buy Box determines whether your products capture sales or become invisible to customers ready to purchase. With over 85% of Amazon sales converting through the Buy Box, securing this prime placement represents the...

Łukasz Stebelski - Łukasz Stebelski Łukasz Stebelski
4 min

From Data Overload to Smart Automation: Your Guide to Digital Shelf Excellence

Managing your digital shelf feels overwhelming because it is overwhelming. Between monitoring product availability across dozens of retailers, optimising content for different markets, tracking competitor pricing, and...

Bartosz Kielbinski - Chairman of the Board, Founder Bartosz Kielbinski
4 min

Why Data Quality Determines Your Digital Shelf Success

Your digital shelf decisions are only as good as the data behind them. When you're optimising product availability, adjusting pricing strategies, or improving search rankings, unreliable data doesn't just waste your time—it...

Bartosz Kielbinski - Chairman of the Board, Founder Bartosz Kielbinski
4 min

Future-Proofing Your Content Strategy: The Voice Search Evolution

Voice search is reshaping how customers discover and purchase products online, requiring brands to rethink their content strategies for an increasingly conversational digital commerce environment. As voice-activated devices...

Bartosz Kielbinski - Chairman of the Board, Founder Bartosz Kielbinski
4 min

Beyond Amazon: Your Strategic Guide to Global Market Entry

Amazon's dominance in the US creates a natural focus for many brands, but successful global expansion requires understanding that digital retail leadership varies dramatically across markets. In many regions, local champions...