<img alt="" src="https://secure.peak2poem.com/196389.png" style="display:none;">

Welcome to Ignite by eStore

Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success. 
David Halls - David Halls David Halls
9 min

Why Consumer Electronics Brands Need Specialised Digital Shelf Analytics

Some digital shelf analytics platforms treat your £800 gaming laptop the same as a £3 bottle of shampoo. That approach fails for electronics brands. Your buyers research across four websites before purchasing. They compare...

David Halls - David Halls David Halls
8 min

HFSS Regulations UK: Digital Shelf Strategies for Category Management

UK HFSS regulations have changed how brands compete online. With paid promotional placements banned and volume promotions restricted from October 2025, brands see 4% sales change for every 1% shift in organic search ranking....

Francis Nicholas - Francis Nicholas Francis Nicholas
6 min

Why Leading European Electronics Brands Dominate Online Visibility

As an electronics brand, you're watching your products compete for visibility across MediaMarkt's 50,000+ SKU catalogue, Fnac's marketplace, and dozens of other European retailers. Your launches in Germany need different...

David Halls - David Halls David Halls
4 min

Why Brands Can't Afford to Ignore eCategory Management

In the race towards digital retail excellence, the most dangerous position isn't being behind - it's standing still whilst the market evolves around you. There's a quiet revolution happening in the offices of major retailers...

David Halls - David Halls David Halls
3 min

The 3-Way Conversation: eCategory Management Succeeds When Everyone Wins

How understanding the retailer-brand-shopper triad transforms digital commerce from a zero-sum game into collaborative growth The Digital Shelf Paradox Every day, millions of purchase decisions happen in a space where three...

eStoreBrands - eStoreBrands eStoreBrands
4 min

Why Your 'Out of Stock' Intelligence is Missing 2.5x More Revenue Opportunities

Your brand is losing sales opportunities you can't see. Most digital shelf monitoring focuses on retailers' top-performing locations, creating a misleading picture of your actual availability across their full network. Our...

Francis Nicholas - Francis Nicholas Francis Nicholas
4 min

Location Based Analytics: Insights from Brand Expert Francis Nicholas

Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...

Filip Zok - Filip Zok Filip Zok
4 min

Data Paralysis to Strategic Action: Why Platform Engagement Drives Results

Your digital shelf analytics investment only delivers value when your team actively uses the platform to drive strategic decisions. The brands achieving the strongest e-commerce performance share a common characteristic:...

David Halls - David Halls David Halls
3 min

Why Your Digital Shelf Needs Real Time Monitoring During Peak Trading

Real-Time Digital Shelf Monitoring: Your Competitive Edge for Peak Trading The speed of eCommerce means you need instant visibility into what's happening across your online retail channels. When peak trading periods like...