Welcome to Ignite by eStore
Digital Shelf Analytics for Beverages and Alcohol Brands: Complete Guide 2025
The UK's £1.3 billion online alcohol market presents significant opportunities for brands willing to master its unique complexities. With the UK ranking as the world's third-largest alcohol ecommerce market after the US and...
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Why Pharmaceutical and Healthcare Brands Need Specialised Digital Shelf Analytics
Some digital shelf analytics platforms treat your regulated OTC medicine the same as a packet of biscuits. That approach simply doesn't work for pharmaceutical and healthcare brands. Your buyers need to verify dosage...
Why Consumer Electronics Brands Need Specialised Digital Shelf Analytics
Some digital shelf analytics platforms treat your £800 gaming laptop the same as a £3 bottle of shampoo. That approach fails for electronics brands. Your buyers research across four websites before purchasing. They compare...
HFSS Regulations UK: Digital Shelf Strategies for Category Management
UK HFSS regulations have changed how brands compete online. With paid promotional placements banned and volume promotions restricted from October 2025, brands see 4% sales change for every 1% shift in organic search ranking....
Why Leading European Electronics Brands Dominate Online Visibility
As an electronics brand, you're watching your products compete for visibility across MediaMarkt's 50,000+ SKU catalogue, Fnac's marketplace, and dozens of other European retailers. Your launches in Germany need different...
Why Brands Can't Afford to Ignore eCategory Management
In the race towards digital retail excellence, the most dangerous position isn't being behind - it's standing still whilst the market evolves around you. There's a quiet revolution happening in the offices of major retailers...
The 3-Way Conversation: eCategory Management Succeeds When Everyone Wins
How understanding the retailer-brand-shopper triad transforms digital commerce from a zero-sum game into collaborative growth The Digital Shelf Paradox Every day, millions of purchase decisions happen in a space where three...
Out of Stock Monitoring: Why You're Missing 2.5x More Revenue Opportunities
Your brand is losing sales opportunities you can't see. Most digital shelf monitoring focuses on retailers' top-performing locations, creating a misleading picture of your actual availability across their full network. Our...
Location Based Analytics: Insights from Brand Expert Francis Nicholas
Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...