Welcome to Ignite by eStore
The Three-Way Conversation: Why eCategory Management Succeeds When Everyone Wins
How understanding the retailer-brand-shopper triad transforms digital commerce from a zero-sum game into collaborative growth The Digital Shelf Paradox Every day, millions of purchase decisions happen in a space where three...
Why Your Out-of-Stock Intelligence is Missing 2.5x More Revenue Opportunities
Your brand is losing sales opportunities you can't see. Most digital shelf analytics focus on monitoring retailers' top-performing locations, creating a misleading picture of your actual availability across their full...
How Location-Based Analytics Unlock Growth Opportunities: Insights from Brand Expert Francis Nicholas
Your omnichannel strategy needs precise data to succeed. With consumers shopping across multiple touchpoints—from physical stores to quick commerce platforms—understanding performance at the location level has become...
From Data Paralysis to Strategic Action: Why Platform Engagement Drives Results
Your digital shelf analytics investment only delivers value when your team actively uses the platform to drive strategic decisions. The brands achieving the strongest e-commerce performance share a common characteristic:...
Why Your Digital Shelf Needs Real-Time Monitoring During Peak Trading
The speed of e-commerce means you need instant visibility into what's happening across your online retail channels. When peak trading periods like Black Friday and Cyber Monday arrive, the brands that can spot and fix issues...
Why Amazon's Fight Against Fake Reviews Creates Better Consumer Intelligence for Your Brand
When Amazon launched customer reviews in 1995, many retailers thought it was commercial madness—giving customers a platform to criticise products on the very site selling them. Nearly three decades later, that "rash"...
What Really Drives Amazon Search Rankings: 10 Critical Success Factors
When customers can't find your products on Amazon, you lose sales to competitors who understand how search really works. Research shows that moving from the top of page two to the bottom of page one can deliver an 84% sales...
How E-Commerce Is Transforming Your Marketing Strategy: The End of Separate Brand and Trade Budgets
The lines between brand marketing and trade marketing are disappearing. If you're still treating them as separate functions with different budgets and metrics, you're missing massive opportunities to drive both awareness and...