Welcome to Ignite by eStore
eRetailers are building their own AI assistants, and brands have to win inside them
The real shift in AI shopping is not that people use chatbots to research products. It's that retailers are building AI assistants inside their own shops, deciding what those assistants can see, and keeping rival AI out. For...
Selling the Occasion: How Premium Drinks Brands Win Discovery on the Digital Shelf
You are not selling bottles. You are selling occasions, gifts and moments worth marking. Yet on the digital shelf, a premium spirit and a value own-label sit side by side in the same search results, judged by the same...
The B2B Digital Shelf: An Overlooked Growth Channel That Deserves More Attention
B2B ecommerce across Europe now exceeds $1.3 trillion in annual gross merchandise value, growing at over 10% year on year. Wholesalers like Booker, Bestway, Metro, and Bidfood have invested heavily in their digital...
Why eCategory Management Is a Missed Opportunity in Online Grocery
The e-commerce industry has a habit of chasing the next thing. Over the past few years, the focus has shifted from getting the digital shelf basics right, to retail media, to AI and agentic search. Each wave brings a rush of...
Digital Shelf Analytics for Beauty & Personal Care Brands 2026
The European beauty and personal care market is experiencing significant growth. European beauty retail sales reached €104 billion in 2024, with the UK alone generating £27.2 billion at 11% growth. Online channels now...
Digital Shelf Analytics for Home & DIY Brands 2025
The European Home & DIY market represents one of the most complex digital shelf environments for brand manufacturers. With the sector valued at €148 billion and online sales projected to reach €31 billion by 2027, brands...
Digital Shelf Analytics for Beverages and Alcohol Brands: Complete Guide 2025
The UK's £1.3 billion online alcohol market presents significant opportunities for brands willing to master its unique complexities. With the UK ranking as the world's third-largest alcohol ecommerce market after the US and...
Why Pharmaceutical and Healthcare Brands Need Specialised Digital Shelf Analytics
Some digital shelf analytics platforms treat your regulated OTC medicine the same as a packet of biscuits. That approach simply doesn't work for pharmaceutical and healthcare brands. Your buyers need to verify dosage...
Why Consumer Electronics Brands Need Specialised Digital Shelf Analytics
Some digital shelf analytics platforms treat your £800 gaming laptop the same as a £3 bottle of shampoo. That approach fails for electronics brands. Your buyers research across four websites before purchasing. They compare...