Welcome to Ignite by eStore
Whether you're tracking our latest platform developments, diving into new feature releases, or exploring the strategic thinking that drives our industry, Ignite brings together everything that matters for your e-commerce success.
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How E-Commerce Is Transforming Strategies: The End of Separate Brand and Trade Budgets
The lines between brand marketing and trade marketing are disappearing. If you're still treating them as separate functions with different budgets and metrics, you're missing massive opportunities to drive both awareness and...