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The Most Precise Digital Shelf Strategy Implementation Tracker Just Got Better

2 min read
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In the competitive world of eCommerce, the ability to execute sales fundamentals with precision is non-negotiable for leading CPG brands. As businesses aim to implement Kotler's 4Ps - product, place, packaging, and price - on the digital shelf, they face similar challenges: mastering distribution, price and promotions, ratings and reviews, search visibility, product content, and retail media strategies. These fundamentals, when executed flawlessly, directly impact business growth.

This is where eStoreCheck, the most advanced digital shelf strategy implementation tracker, excels. With its latest upgrades, eStoreCheck has set a new benchmark for automation, precision, and actionable insights.

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Revolutionizing Digital Shelf Tracking with Automation

eStoreCheck has been a trusted partner for brands by delivering the most tailored and accurate digital shelf strategy compliance tracking. It acts as a 24/7 analyst, pinpointing gaps and providing tailored recommendations to ensure eCommerce strategies are implemented with excellence. However, tailored reporting required brands to invest effort in maintaining their Expectation Hub - the centralized module storing sales strategies, KPIs, and targets.

To streamline this process, eStoreCheck has introduced AI-powered automation tools that minimize or even eliminate manual tasks and enhance efficiency.

Key Features of eStoreCheck's Compliance Tracking

  1. Global Strategy Implementation Dashboard. A "One Number" report offering immediate perspective across the metrics and direct click-through access to compliance gaps.
  2. Expectation Hub. A repository that stores brands sales fundamentals strategies, KPIs, targets with advanced weightings and customizations.
  3. The choice from over 100 metrics to secure strategy relevancy. The industry's most advanced content audit metrics to measure digital shelf performance.
  4. Native Integration with PIM - enables sophisticated custom content audits, including store-specific content.
  5. Sales Fundamentals Gap-Closing Charts - provides clear visualizations for each metric type.
  6. My Priorities Views - tailored for KAM managers to monitor performance across relevant metrics by store and prioritize actions by their potential (predictive).
  7. Competitive Landscape - a dedicated space for competitive benchmarking and strategy refinement.

What's New? Automated Expectation Hub Maintenance

eStoreCheck's new suite of automation tools helps brands maintain their Expectation Hub with minimal effort, ensuring seamless and accurate tracking. Key capabilities include:

  1. Master List Automation: Synchronize with PIM systems or "master" e-retailers to automatically build and update master lists.
  2. Automatic Product Removal: Identify and remove consistently unavailable products for later view and more relevant out-of-stock reports.
  3. Recommended Shelf Price Benchmarks: Set automated price benchmarks using e-retailer data.
  4. AI-Modeled Ratings & Reviews Targets: Ensure products remain competitive by setting store and category-specific goals.
  5. Content Audit Synchronization: Automatically update references by integrating with internal or external sources.

    Drive excellence without the effort

    With these innovations, eStoreCheck leads in digital shelf strategy implementation. It enables brands to reduce manual updates and focus on significant decisions. Hundreds of users now receive actionable reports directly to their inboxes.

Speak with your Client Success Partner during February's in-touch meetings to complete a brief survey and unlock the full potential of these automation tools.

Hubert Tworkowski
Hubert Tworkowski
Marketing Director