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Investing in our brands through tough economic times

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As COVID-19 continues to disrupt the retail landscape, retailers, manufacturers and the supply chain now face the reality of post-pandemic recession while still adjusting to meet new levels of consumer demand for online shopping. In such times of crises, it might seem obvious to look to the marketing team for reductions in spending, but what evidence exists that cutting marketing budgets is the right thing to do during an economic crisis?

Armed with research and examples of best practice, our panel of experts discuss how a great brand equity strategy, even in the toughest economic times, will demonstrate ROI and shouldn’t be ignored.



Jennifer Shaw-Sweet

B2B Institute @LinkedIn


Monika Stezewska-Kruk

Innovation Advisor


Marc Baker

Founder, Tyde

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