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Going Beyond eCommerce Availability: Using Location-Based Analytics to Drive Distribution and Effective Promotions in the United States

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70% of US retail sales will be digitally influenced by 2027, up from 59% in 2021 (Forrester data). Two-thirds of shopping journeys now begin online. Consumers are channel agnostic and expect a seamless shopping experience whether buying online or offline.

Operating in today’s dynamic digital environment requires agility, flexibility, and timely and granular data sets for rapid-fire decision-making.



Josh Clarkson

Director of Digital, Russell Stover Chocolates


Lukasz Stebelski

Head of Strategy, eStoreBrands


Francis Nicholas

VP of Product Strategy, eStoreBrands


Sarah Kingham

Director, MyDigitalShelf

The speakers highlighted the critical role of handling out-of-stocks in a multi-channel setting, emphasizing that daily location-specific data is key to a brand's triumph. They delved into how product accessibility shapes the consumer experience and loyalty,
and exposed how out-of-stock problems can result in reduced earnings.

Bear in mind, excelling in a multi-channel approach requires teamwork, and our role is to provide you with the necessary tools and insights for success. If you weren't able to attend the live session, don't worry, you can still watch the recorded webinar by clicking the button below.


During this session You'll learn:

  1. How Location-Based Analytics allows you to deliver competitive advantage both online AND offline
  2. How product availability challenges and distribution opportunities can be identified rapidly, enabling your team to focus on the fixes
  3. How to know if your pricing and promotional plans have been implemented by the Retailer at each individual store

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