Instead of striving for a single golden copy, an e-Commerce PIM needs to be able to manage 1000s of different versions of the same product, and syndicate the right version to the right online retailer, in the right format....
This holiday season, with more consumers shopping online, your e‑commerce portfolio will be under the spotlight more than ever before. In this blog we share some ideas about how you can make sure your e‑commerce content is...
Analyzing the relationship between e‑commerce landing page content and Google search results. What role does the uniquely-crafted Product Description Page (PDP) content you create for your e‑commerce product cards play when...
e-Commerce success depends on having an effective strategy. This blog is part-1 of a 2-part series that identifies and explains six key factors for your e-commerce strategy. At the most basic level online and traditional...
In the context of online retail, content is your product on the digital shelf. We’ve covered e-commerce content management a number of times on this site, and because of its importance for selling online we’ll come back to...
Keeping up with demand for new, engaging content is a challenge for brands that demands fully integrated content management & e‑commerce analytics tools. If you want to sell your products online, there is no substitute for...
Increase Amazon e-commerce data monitoring and reporting rate for deeper, more timely insights. A data-driven culture is critical for product manufactures to thrive in today’s e-commerce led retail environment. New standards...
To get an edge on rivals on Amazon, brands need new insights and competitor intelligence Winning on the world’s most influential e-commerce platform, Amazon, has become something of an arms race in the past few years. To get...
As voice takes over from the keyboard & screen, what does it mean for brands’ e-commerce content plans? Voice search is rapidly gaining popularity, though it is still unclear exactly what impact it is having on habitual...