Finding growth opportunities using location-based analytics: Q&A with brand expert Francis Nicholas
“Brand DNA” runs deep at eStoreMedia. Our founders and senior management are ex-Brand people who share the language and firsthand knowledge of the challenges our clients face. We also take pride in our deeply rooted...
3 ways brands can unlock value from same-day location-based analytics
Daily location-based analytics is not an eCommerce tool; It’s a total business tool. The whole idea of having such a tool is in using and sharing insights extracted from it across multiple teams. This way, everyone in the...
The heightening omnichannel landscape, and what it means for brands
Omnichannel. Unified commerce. Seamless or frictionless shopper experience. Call it what you will. The reality is omnichannel is real, and it’s heightening across the globe. What is meant by omnichannel? Omnichannel is...
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