Welcome to Ignite by eStore
Webinar: Alexa for Shopping (Rufus)
We asked Amazon's AI shopping assistant the same 50 questions every hour for 11 days and recorded who it recommended. The results explain why some brands are far more visible on Alexa for Shopping (formerly Rufus) than their...
AI in Digital Commerce: What DCG's Benchmark Reveals About Hype Versus Reality
Every brand manufacturer is talking about AI. Far fewer can point to measurable commercial value from it. That gap sits at the heart of the AI in Digital Commerce benchmark from Digital Commerce Global (DCG). In the session...
European Accessibility Act: What brands need to know about eCommerce imagery compliance
The European Accessibility Act (EAA) has been in force since June 2025. The harmonised technical standard that defines how compliance will be assessed, known as EN 301 549, is expected to be published in July 2026. Once...