Webinar

Why daily Omnichannel Data is a Game-Changer for FMCG Brands

Are you ready to revolutionize your omnichannel strategy and accelerate profitable growth for your FMCG brand? Watch our recent webinar where we delved into the fascinating world of omnichannel and revealed the secrets to success in today's ever-evolving retail landscape.

Speakers

Guy Keeling

Global VP Digital Commerce at Barilla

Francis Nicholas

VP of Product Strategy at eStoreBrands

Sarah Kingham

Director at MyDigitalShelf

In this session, we delved into:

1. The challenges FMCG brands face in managing omnichannel operations
2. Strategies for managing multiple markets, retailers, and locations
3. Catering to in-store shoppers and fulfilling pickup and delivery orders
4. Solutions to these complexities and challenges
   
   

Webinar Topic:
Why Daily Omnichannel Data is a Game-Changer for FMCG Brands

The panelists discussed the importance of managing out-of-stocks in an omnichannel environment, and how having access to daily location-based data is pivotal to a brand's success. They explored how product availability influences the shopping experience and customer loyalty, and revealed how out-of-stock issues ultimately can lead to diminished profits.

Remember, winning at omnichannel is a team effort, and we're here to equip you with the tools and knowledge you need to succeed. If you missed this live session, you can still access the recorded webinar by clicking the button below

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