Platform
How the eStore platform works and what it measures.
Retailer data
Data partnerships with retailers, built for their suppliers.
Insights
Articles, guides and webinars from the eStore team.
- Ignite Articles and analysis on the digital shelf
- ASDA Xpert Insights Seasonal planning and shopper behaviour on ASDA.com
- Co-op Catalyst Insights Quick commerce analysis for Co-op suppliers
- Digital shelf analytics What digital shelf analytics is and how brands use it
- eCategory management Growing a category online with retailer data
- Training webinars Short live sessions for eStore users
Company
Who we are and how to reach us.
Digital Shelf Excellence for Beauty & Personal Care Brands
Your skincare, haircare, and personal care products deserve to stand out online. We provide digital shelf analytics that help beauty brands win in digital retail.
Why Beauty & Personal Care Brands Choose eStore
The digital shelf has transformed how beauty and personal care products reach customers. Between ingredient transparency requirements, trend-driven purchasing cycles, and managing relationships from pharmacy chains to prestige retailers, there's complexity at every turn. But get it right, and online becomes your most profitable growth channel.
For over 15 years, we've been helping beauty and personal care brands navigate the challenges of selling through retail channels. From global skincare corporations to specialist haircare brands, we understand what it takes to build customer trust and drive growth online whilst maintaining the standards your brand reputation depends on.
Trust Indicators / Client Logos
We Understand the Beauty Market
The beauty and personal care market demands precision. Customers increasingly research ingredients before buying. They read reviews, compare formulations, and expect complete transparency about what they're putting on their skin and hair. Whether you're managing dermatologist-recommended skincare, professional haircare, or everyday personal care products, success in digital retail requires more than just being online. It requires being found, trusted, and chosen.
That's exactly where we excel. For over 15 years, we've been helping beauty and personal care brands navigate the unique challenges of selling through retail channels. From global corporations to specialist brands, we understand what it takes to build consumer trust and drive growth online whilst maintaining the highest standards of product accuracy and brand presentation.
Case Study Highlights
Case Study 1: Global Cosmetics Brand
Unifying E-commerce Expertise Across 21 Markets
The Challenge:
A major player in the global cosmetics industry faced inconsistent e-commerce expertise across teams and markets, leading to disconnected strategies. Limited knowledge exchange between teams and underutilisation of advanced e-commerce tools were holding back performance.
Our Approach:
We focused on unifying e-commerce expertise, enhancing collaboration, and leveraging competitive insights for growth. We implemented educational workshops and interactive sessions to bridge knowledge gaps, introduced a platform for regular interaction between markets, and provided market-specific competitor analysis.
The Result:
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27% increase in e-commerce performance between Q2 and Q3
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Improved utilisation of e-commerce tools and understanding of industry trends
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Enhanced team collaboration and knowledge sharing
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Successful implementation of a unified e-commerce strategy across multiple markets
Case Study 2: Global Beauty Brand
Headline: 100% of Markets Increased Their Perfect Store Score
The Challenge:
A global beauty brand needed to drive CARS (Content, Availability, Reviews, Search) results across multiple markets to improve sales. Each market had its own challenges linked to capacity, communication, and capability.
Our Solution:
We identified specific market challenges and blockers, then introduced the eStore Value Model to drive growth. Active and power user engagement increased significantly over the tracking period.
The Result:
- All markets achieved both search and availability targets set by the global team before year end
- 100% of markets increased their Perfect Store score
- Improved 3Cs (Capacity, Communication, Capability) across all regions
Challenge/Solution Pairs
Challenge
Our ingredient listings are inconsistent across retailers, creating compliance risk
Our Solution
Content quality monitoring ensures accurate ingredient declarations, claims, and product information across all your retail platforms, protecting both regulatory compliance and customer trust.
Challenge
We're losing visibility to competitors when customers search for products in our category
Solution
Search optimisation tools identify exactly which keywords and search terms matter most for your products, helping you improve rankings for the searches that drive beauty purchases.
Challenge
Our product launches aren't getting the visibility they deserve across retail partners.
Our Solution
Launch readiness tracking ensures availability, content, and search visibility are optimised before you announce new products to the market, giving your launches the best possible start.
Challenge
We can't track performance across all our retail partners without drowning in spreadsheets
Solution
One unified dashboard brings together performance data from pharmacy chains, prestige retailers, health and beauty specialists, and marketplaces. See your entire digital presence without switching between platforms.
Challenge
We don't know how our products compare to competitors on visual content and presentation.
Our Solution
Competitive intelligence shows how your product imagery, descriptions, and brand presentation compare to rivals, helping you identify opportunities to stand out.
Challenge
Review management across multiple platforms is overwhelming our team.
Solution
Reviews and ratings intelligence consolidates feedback from across your retail partners, helping you understand sentiment, identify issues, and respond strategically.
Complete Digital Shelf Visibility
See how every product performs across your online retailers in one unified dashboard. From pharmacies to prestige beauty retailers, from Amazon to specialist health and beauty destinations. No more logging into multiple platforms or chasing spreadsheets.
Content Quality Assurance
In beauty, accuracy matters. Our platform monitors your product content including ingredient listings, claims, imagery, and descriptions across all retailers, alerting you to inconsistencies that could damage trust or create compliance issues.
Search Optimisation for Beauty
When customers search for "sensitive skin moisturiser" or "sulphate-free shampoo," are they finding your products? We track search performance across retailer websites and provide actionable recommendations to improve visibility.
Visual Content Analysis
Beauty is visual. Our platform assesses your product imagery against what actually drives conversions in your category, helping you understand where image quality, quantity, or presentation might be holding back sales.
Reviews and Ratings Intelligence
Understand what customers love about your products and where there's room for improvement. Track review scores against competitors, identify common themes, and spot opportunities to enhance your reputation.
Competitive Benchmarking
See exactly how you compare to competitors on content quality, search visibility, availability, and pricing. Know where you're winning and where you need to focus attention.
AI-Powered Action Plans
Our platform identifies exactly what needs fixing and prioritises actions based on potential impact. Two clicks and you'll know what to work on today to drive real results.
Expert Partnership
We become an extension of your team, providing the expertise and support you need to turn insights into revenue growth. Our customer success approach means we're invested in your long-term success.