ASDA Xpert Insights
Practical insight for ASDA suppliers from the team behind ASDA Xpert: seasonal planning, shopper behaviour and what shapes performance on ASDA.com.
3
min
Bonfire Night belongs to Halloween
The foods everyone associates with Bonfire Night are bought for Halloween. The online basket treats the fifth of November as a footnote to the thirty-first of October, The job is knowing whether your product is the...
3
min
Halloween is won in September
Online demand for Halloween builds over several weeks, concentrates into a few days, then stops. That shape sets every deadline that matters, and most of them fall before October. In most grocery categories a missed sale has...