Back to school: time to re‑focus on eCommerce presence & performance
Five e-commerce planning tips for brands, as schools and economies reopen after a devastating few months. The back-to-school shopping spree is usually the start of a lucrative four to five month period for consumer goods...
10 Factors that Influence Amazon Search Rank & Sales Performance
eStoreMedia 16‑category study: What really influences Search performance to deliver sales on Amazon in the US and UK? e-Commerce shopping rates have increased sharply in the past six months bringing new shoppers online, many...
Winning Tactics from Coca‑Cola & Bacardi on Walmart.com & Amazon
As shopping shifts to e‑commerce, how do brands gain and retain loyal consumers on leading e‑retail platforms? The fifth in our eStoreAcademy webinar series includes valuable learnings from Coca-Cola and Bacardí about...
Defending against eCommerce 'brand disruption' during COVID and beyond
Warning, the COVID-19 crisis, with its underlying structural changes, ticks all the boxes for product and brand disruption. Before I joined eStoreMedia in 2013, I had spent 14 years at Procter & Gamble. For much of that...
Building engagement and trust to provide a great experience
How LEGO Group’s data focused approach to content investment, design, deployment and optimization is delivering up to 30% better conversion rates in the online channel. The fourth in the eStoreAcademy series of webinars...
Advanced eCommerce Search Secrets from the Start of the ShopperJourney
How beauty products leader L'Oréal transformed it’s content creation process to drive online store search improvement. Last week we held the third in our ongoing series of eStoreAcademy Webinars. The learning community was...
Win-Win: Ratings & Reviews Driving Sales with Consumer Intelligence
Online Rating & Reviews have become an essential pillar of the online shopping experience for consumers, retailers and brands. Reviews help shoppers choose between competitive products. As such, for brands seeking to secure...
How COTY & Whirlpool to Drive e‑Commerce Expansion during COVID‑19
Identifying & prioritizing issues every e-commerce leader needs to resolve during the Coronavirus pandemic and beyond. The most recent webinar from eStoreAcademy, moderated by retail expert, author and commentator Marc...
Automate your Online Channel to Prepare for e‑Commerce centric World
With the online channel playing a larger role in retail, product manufacturers need to automate e-commerce gap closing to keep up with an expanded workload, and prepare for a second wave of CV-19. Surviving the Covid-19...
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